Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
Analysis and prediction of Instagram users popularity using regression techniques based on metadata, media and hashtags analysis
In this study, Kristo Radion Purba, David Asirvatham, and Raja Kumar Murugesan explore Instagram users’ popularity by analyzing metadata, media, and hashtags. They propose a regression-based model that predicts user popularity, measured by engagement rate and follower growth. The model, utilizing Random Forest with 10-fold cross-validation, achieved an R² value of 0.852. Key findings include that actively posting, following users, and completing metadata contribute to growing popularity, while a large number of past posts and using popular hashtags do not.
AnalĂ˝za postojĹŻ uĹľivatelĹŻ vybranĂ© sociálnĂ sĂtÄ›
This bachelor thesis by InĂŞs Rios de Castro Marques examines users’ attitudes on Instagram to propose a typology based on their behavior. The research uses quantitative methods to analyze different usage patterns, providing valuable insights for businesses seeking to optimize their engagement on the platform.
Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior
This article explores the influence of fashion influencers on impulsive buying behavior in online shopping, particularly focusing on Instagram. The study examines how both macro and micro influencers shape consumer purchase decisions, revealing that influencers play a significant role in stimulating impulsive buying at various stages of fashion adaptation.
Antecedents of smartphone purchasing behaviour amongst South African Generation Y students
L.O. Thebyane’s research investigates the influence of product features, brand loyalty, social influence, and dependency on smartphone purchasing intentions among South African Generation Y students. The study provides valuable insights into the purchasing behavior of this influential demographic, offering marketers strategies to better connect with this consumer group.
Assessing Consumer Consumption Behaviour Through Social Media Marketing: A Survey among Youths in Malaysia
The article from Jurnal Intelek investigates the effects of social media marketing on consumer consumption behavior, focusing on youth in Malaysia. The study explores the influence of advertisement frequency, social media fashion trends, influencer endorsements, and brand perception on the consumption patterns of Malaysian youth.
Att förstärka sitt varumärke via influencer marketing: En studie om hur och varför företag använder sig av influencer marketing för att förstärka sitt varumärke
Diva Portal presents a bachelor’s thesis by Sofia Gravert and Stefanija Cutic that explores how Swedish companies strategically use influencer marketing to build brand strength. Through interviews with Boostified, Oscar Jacobson, and iDeal of Sweden, the authors analyze the role of authenticity and alignment in influencer partnerships.