Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
Competencias necesarias para los IT project managers: propuesta integral
Esteban Sanabria Mora from Universidad de Costa Rica explores the necessary competencies for IT project managers, specifically focusing on hard and soft skills. The study emphasizes the unique challenges faced in IT projects and the need for a comprehensive understanding of both established and emerging technologies.
Consumers’ perceptions and responses to advertising with product endorsements by traditional celebrities and online influencers: a relational approach
This PhD dissertation by Kara K W Chan, completed in December 2020 at Hong Kong Baptist University, explores the evolving practice of celebrity endorsement in advertising. It compares the impact of traditional celebrity endorsers versus online influencers, analyzing how relational motives (information, entertainment, involvement) influence audience attitudes and the persuasiveness of advertisements. The study offers insights for marketing communication professionals on selecting effective celebrity endorsers.
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality
Rumen Pozharliev, Dario Rossi, and Matteo De Angelis’s 2022 study, published in European Journal of Marketing, explores how Instagram users’ perceptions of influencer credibility mediate responses to advertising posts. It reveals that micro-influencers are generally perceived as more credible, especially when posts have strong arguments, highlighting the impact of influencer type and argument quality.
Continuance Intention of Food Blog Users in Pakistan
This research by Yeriha Zehra and colleagues investigates the factors influencing the continuance intention of food blog users in Pakistan, applying the Expectation Confirmation Theory (ECT) model. It highlights the roles of user involvement, habit, and perceived enjoyment in driving satisfaction and the intention to revisit food blogs.
Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencers
This study investigates how top Thai beauty influencers review cosmetic products on Facebook, focusing on the similarities and differences in their writing styles. It highlights the use of storytelling and information dissemination in their reviews and provides insights for scholars, marketers, and consumers in the cosmetics industry.
Customer-brand engagement gerado por diferentes tipos de influenciadores digitais: o caso da marca e joalharia de luxo LuĂsa Rosas
Instituto PolitĂ©cnico do Cávado e do Ave published this 2019 master’s thesis by InĂŞs Rios de Castro Marques, examining how different types of digital influencers affect customer-brand engagement for the luxury jewelry brand LuĂsa Rosas. The study compares the impact of a celebrity versus a micro-influencer on Instagram, finding that while celebrities boost reach, micro-influencers drive deeper interactions.