Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
De Montréal à la région d’Yverdon-les-Bains, comment les influenceurs nous font voyager
Julie Devaud’s thesis explores how influencer marketing can be applied in tourism strategies, with a focus on Yverdon-les-Bains and comparisons to Montreal’s successful use of digital opinion leaders. The study provides practical recommendations for Yverdon-les-Bains to implement influencer collaborations in its tourism marketing.
Decision Making and Behavior: Use of Micro-Influencers as a Creative Strategy in the SMEs in MĂ©xico
IGI Global features Jovanna Nathalie Cervantes Guzmán’s chapter on the strategic use of micro-influencers by Mexican SMEs. Drawing on qualitative research and generational insights, the work highlights how micro-influencers build trust and engagement more affordably than traditional celebrity endorsements, making them a powerful marketing tool for small businesses.
Digital Influencers Role in the XXI Century
IEEE showcases a study by Joana Fecha, Marta Antunes, André Louro, and Anabela Marcos that explores how digital influencers have reshaped brand strategies in the 21st century. The research highlights the personal attributes consumers value most in influencers that ultimately drive purchasing decisions.
Digital Marketing: Some Trends in The Context of E-Commerce Development
The 10th International Conference on Management and Business (COMB-2023) presents insights from Le Thu Hang and Le Thi Thanh Tam on the rapid evolution of digital marketing in Vietnam. Their study explores how digital platforms like websites, email, and social media are reshaping business strategies and brand engagement in the post-COVID landscape.
Digitally Naive to Digital Natives: Changes in the Social Media Landscape from the Perspective of Women in New Zealand
Auckland University of Technology’s 2021 master’s thesis by Riddhi Jayant Shriyan explores how young women in New Zealand navigate evolving social media platforms. Focusing on Instagram, the study highlights shifting content preferences and usage motives that influence both personal identity and professional development.
Digitalni marketing in primer uporabe marketinga z vplivneĹľi v podjetju X : magistrska naloga
ReVIS highlights Nataša Kitak’s 2022 master’s thesis, which explores the integration of influencer marketing within broader digital marketing strategies at a Slovenian company. Under the mentorship of Tina VukasoviÄŤ, Kitak investigates how social media influencers contribute to online advertising efforts, providing a practical case study for marketers navigating today’s evolving digital landscape.