Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
Journal of the Association for Consumer Research explores how persuasive social media tactics like ad tone and calls to action impact engagement. The article aligns with Shane Barker’s insights on influencer tone and audience alignment, highlighting that brand connection plays a key role in how consumers respond to marketing pushes.
Effects of Social Media Influencers on Consumer Purchase Intentions of Beauty Products
University of Johannesburg published this 2022 master’s thesis by Farzaana Motara, analyzing the impact of social media influencers on consumer purchase intentions within South Africa’s beauty and personal care market. The research highlights how trust, relevance, and perceived usefulness of influencer content affect buying decisions, offering marketers data-backed strategies for Instagram campaigns targeting young women.
EL MARKETING DE INFLUENCERS A TRAVÉS DE INSTAGRAMERS, YOUTUBERS, BLOGUEROS Y SU INCIDENCIA EN LAS DECISIONES DE COMPRA DE LOS HABITANTES DE LA CIUDAD DE MANTA.
Gema Gabriela Molina Saltos’ thesis explores the impact of influencer marketing, specifically through Instagrammers, YouTubers, and Bloggers, on the purchasing decisions of residents in Manta, Ecuador. The study focuses on the influence of these digital personalities on consumer behavior, providing insights into how influencers affect buying choices in the city.
Engagement proposal for Youth for Europe initiative: Recommendation on communication channels for increasing participation of young women in education, volunteering, exchange and employment in Finland, France, Italy, Luxembourg, Slovakia and Spain
This research examines the importance of targeted communication strategies to increase the participation of young women in various fields, such as education, volunteering, exchange, and employment, within the European Youth for Europe initiative. The study analyzes cultural and gender-specific factors in six European countries, offering actionable recommendations for communication channels tailored to each nation’s preferences.
Examining The Impact Of Different Types Of Social Media Influencers On Attitudes, Trust & Purchase Intent: Travel User Generated Content
This study explores the impact of different Instagram influencer types (nano, micro, and macro) on consumer attitudes, trust, and purchase intent towards travel-related content. It examines how the presence or absence of sponsorship disclosures influences these factors, with findings suggesting that non-sponsored posts from micro-influencers lead to more positive attitudes.
Exploring Generation Z’s Environmental Concerns and Its Effects on their Purchasing Behaviors
Dalton Alexis Courtney’s thesis investigates the environmental concerns of Generation Z and how these concerns influence their purchasing behaviors. The research highlights the growing importance of aligning business practices with sustainability, emphasizing the role of corporate social responsibility and green marketing in appealing to this generation’s values.