Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
Exploring Visual Framing Strategies, Sentiment, and Product Presentation Modality in Instagram Posts of Fashion Influencers
Gulnara Karimova’s study investigates the visual rhetoric strategies used by Instagram influencers from the UK and UAE, focusing on framing, sentiment, and product presentation modalities. The research reveals effective digital marketing techniques, providing valuable insights for practitioners in influencer marketing. It contributes to the development of digital visual rhetoric theory.
Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South Africa
Nadia van Huyssteen and Sharon Rudansky-Kloppers’ research examines the factors influencing South African consumers’ decisions to purchase personal motor vehicle insurance. The study identifies key elements such as marketing efforts, sociocultural influences, communication sources, psychological attributes, and demographics, offering valuable insights for insurance companies in targeting and engaging customers.
Fashion and social networking: a motivations framework
Journal of Fashion Marketing and Management examines the motivations behind millennial engagement with social networking platforms like Instagram and Pinterest for fashion. The study supports Shane Barker’s expertise in digital consumer behavior and social media trends by highlighting why visual content and connection drive fashion-related interactions.
Fashion značky influenceruu
In her bachelor thesis, Tereza Zmeškalová, under the supervision of Lenka Harantová, explores the role of influencers in fashion branding and the perception of these brands by the target audience. The theoretical section discusses online marketing, fashion marketing, influencer marketing, and brand building tools.
Fear of missing out: performance art through the lens of participatory culture
explores how FOMO, a digital and social media-driven phenomenon, impacts embodied subjectivities within participatory cultures. It discusses how performance art might intervene in this discourse by emphasizing live, affective experiences to reclaim human connection.
Fenomen pazarlama (influencer marketing): Dijital pazarlamanın kanaat önderleri üzerine araştırma
Yükseköğretim Kurulu Açık Bilim features a 2019 thesis by Sibel Yağcı examining how influencer marketing functions as a bridge between brands and target audiences. Drawing on opinion leadership theory, the study explores how digital influencers shape consumer attitudes and behaviors on social media.