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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

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Shane Barker
Digital Marketing Expert
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

Contributed Works

With two decades in the digital marketing space, Shane has carved out a niche as one of the field’s thought leaders. His insights help digital marketers and online entrepreneurs realize their true potential.

Below, you’ll find Shane’s contributions to digital marketing platforms.

Fyle

Best Practices for Remote Bookkeeping

At Fyle, Shane Barker outlines strategies for remote accounting success. His advice covers selecting the right cloud software, designing an efficient workspace, and establishing robust communication and secure backup systems—practical steps that help businesses maximize productivity and drive growth in their remote environments effectively.

Nethunt

Everything Your Business Needs to Know About Outside Sales

Shane Barker presents a thorough guide on outside sales strategies for 2025, highlighting the significance of face-to-face prospecting, effective CRM utilization, and personalized sales coaching. His insights include creating ideal customer profiles, strategic territory allocations, and utilizing automated tools to enhance sales processes and increase overall productivity.

Forbes

Council Post: A Case For Authentic Marketing: Instagram’s Candid Stories

Forbes highlights Shane Barker’s insights on authenticity in marketing, inspired by Instagram’s trial of Candid Stories. He emphasizes a shift toward raw, relatable content while offering actionable tips for brands to connect with audiences on diverse platforms through consistent voice, inclusion, and personalized approaches that resonate well with consumers today.

Natfluence

Social Media Gold: How to Make the Ultimate Social Media Kit

Shane Barker’s guide, "Social Media Gold," reveals how to create the ultimate social media kit that elevates brand consistency and recognition across digital platforms. He shares practical steps—from crafting brand guidelines to assembling high-quality visuals—empowering businesses to enhance their social media presence and improve SEO.

Forbes

Council Post: Four Ways To Engage The Creator Economy To Craft An Authentic Brand Message

Forbes highlights Shane Barker’s insights on navigating the expanding creator economy. Shane explains how brands can engage authentically with influencers, micro-creators, and everyday users to create relatable content, improve storytelling, and foster brand trust through meaningful collaborative partnerships that resonate with audiences effectively and genuinely.

Convert

Epic Project Management Tools for Busy Agency Optimizers

Convert.com presents Shane Barker’s expert picks for the top project management tools tailored for busy agency teams. He highlights how platforms such as monday.com and ClickUp foster collaboration, enhance workflow efficiency, and enable smooth execution of tasks focused on client needs, streamlining agency operations effectively.

Apply to work with Shane's team.

Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.