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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

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Shane Barker
Digital Marketing Expert
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

Contributed Works

With two decades in the digital marketing space, Shane has carved out a niche as one of the field’s thought leaders. His insights help digital marketers and online entrepreneurs realize their true potential.

Below, you’ll find Shane’s contributions to digital marketing platforms.

Forbes

Brand Loyalty Amid Inflation: How To Retain Your Customers

Forbes highlights Shane Barker’s strategies for small businesses to thrive amid inflation. Shane offers actionable insights—such as loyalty programs, empathy-driven communication, and inventive value bundling—that empower brands to nurture long-term customer loyalty and remain connected with their audience, even during challenging economic times.

Canny

5 Effective and Unconventional Product Testing Ideas – Canny Blog

In this guide, Shane Barker presents five unconventional product testing ideas—from teaser videos on TikTok to using micro-influencers and affiliate networks—to gather valuable customer feedback, validate product concepts, and drive innovation. His insights assist brands in refining products and enhancing market trust while engaging their audience effectively.

Wincher

How To Develop Content Marketing Strategy In 9 Easy Steps

In this guide, Shane Barker outlines nine essential steps to create a successful content marketing strategy. He covers everything from setting clear goals and understanding your audience to conducting audits, ideation, and performance tracking—equipping marketers with actionable insights to enhance engagement, drive traffic, and foster lasting brand loyalty.

BrightLocal

Black Friday Local Marketing Guide

Shane Barker presents a guide to optimizing your local Google Business Profile and website for Black Friday. His strategies include updating holiday hours, enhancing product catalogs, utilizing Google Posts, and ensuring a mobile-friendly design. These tips aim to boost local visibility and drive traffic during the peak shopping season effectively.

Forbes

Content Marketing For Small Businesses: Reasons To Focus On Interactive Content

Forbes shares Shane Barker’s advice for small businesses seeking to stand out through interactive content. He discusses how tools like quizzes, polls, videos, and interactive features can boost engagement, generate leads, and enable smaller brands to compete effectively in today’s content-driven market, which is becoming increasingly vital for success.

LeadFeeder

Leadfeeder | Growth Hacking For SaaS Companies: 10 Proven Techniques

Leadfeeder presents Shane Barker’s tested strategies for SaaS growth hacking, leveraging his expertise in conversion optimization, influencer outreach, and content-driven lead generation. Shane details how SaaS companies can efficiently scale, using agile, cost-effective tactics aimed at achieving rapid user acquisition while maximizing limited resources.

Apply to work with Shane's team.

Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.