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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

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Shane Barker
Digital Marketing Expert
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A bearded man in a suit jacket and white shirt smiles and points toward the camera with one hand, while his other hand rests in his pocket. The photo is in black and white.

News & Media

Over 20 years of experience and hundreds of media features. From the New York Post to Vice, see why Shane’s digital marketing expertise is beloved and trusted by outlets everywhere.

Below, you’ll find an archive of Shane’s contributions to various major media outlets, showing his highly in-demand expertise.

Ryan Robinson

51 Best Blogging Quotes (from Top Bloggers)

In an article for Ryan Robinson, Shane Barker emphasizes that “Your first blog posts won’t be perfect—but you just have to do it. You have to start somewhere,” highlighting the importance of consistent practice for new bloggers.

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Scott Max

21 Best Advertising Agencies in Sacramento

Shane Barker Consulting stands out in Sacramento's advertising scene, recognized for strategic innovation and creativity. Specializing in brand storytelling, they reveal emotional drivers in consumer behavior, crafting authentic connections and delivering measurable results aligned with clients' visions, as featured in Scott Max.

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Smart Blogger

255 Blog Post Ideas That’ll Charm Your Readers (& Boost Traffic)

In his article for Smart Blogger, Shane Barker clarifies how misconceptions can hinder blog success, helping content marketers effectively connect with audiences, build trust, and achieve measurable results by addressing these content marketing myths.

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Outsource Accelerator

Outsourcing updates and insights from Cloudstaff’s CEO, Lloyd Ernst

In Outsource Accelerator, Shane Barker highlights the importance of streamlined website designs, warning that chaotic layouts and excessive visuals can deter potential customers. He advocates for user-friendly pages to enhance engagement and build trust with visitors.

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Mayple

The Step-by-Step Guide to Influencer Marketing for eCommerce

Shane Barker highlights the micro-influencer approach in Mayple, showcasing how audiences of 10k–50k followers can enhance brand visibility and conversions, achieving engagement rates of 8–10% for authentic influencer partnerships. [Former] college professor and [Former] marketing consultant.

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Rebrandly

26 Best Marketing Blogs: As Chosen by Marketers

Shane Barker calls The Moz Blog "top-notch," praising its research and clarity. "They don’t beat around the bush," he notes, emphasizing that each sentence adds value. He considers it essential reading for anyone in digital marketing. - Rebrandly

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