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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

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Shane Barker
Digital Marketing Expert
A bearded man in a suit jacket and white shirt smiles and points toward the camera with one hand, while his other hand rests in his pocket. The photo is in black and white.
A bearded man in a suit jacket and white shirt smiles and points toward the camera with one hand, while his other hand rests in his pocket. The photo is in black and white.

News & Media

Over 20 years of experience and hundreds of media features. From the New York Post to Vice, see why Shane’s digital marketing expertise is beloved and trusted by outlets everywhere.

Below, you’ll find an archive of Shane’s contributions to various major media outlets, showing his highly in-demand expertise.

Lexipol

Social Media Use in Public Safety: Considerations for Agencies and Individuals

In Lexipol, Shane Barker discusses how social media can enhance brand loyalty. He emphasizes turning customers into 'personal evangelists,' highlighting its potential for public safety professionals to deepen relationships and build trust, beyond mere communication.

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David Politis

How “The Melea Show” Uses Giveaways to Grow Social Media Engagement

In his piece for Social Media Examiner, Shane Barker highlights giveaways as effective for enhancing social engagement, based on the Law of Reciprocity. This strategy, employed by [Former] David Politis, helps brands increase likes, follows, and subscriptions.

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EMS1

Social Media Use in Public Safety: Considerations for Agencies and Individuals

Marketing guru Shane Barker emphasizes the power of authentic connection to convert followers into ‘personal evangelists.’ By fostering genuine engagement, he contends that public safety organizations can leverage social platforms for stronger communities and more impactful outreach. – EMS1

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TopRank Marketing

Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

Digital marketing strategist Shane Barker featured TopRank Marketing in his list of “40+ Top Influencer Marketing Agencies.” Recognizing its impactful B2B approach, he highlighted how their integrated content, SEO, and social outreach consistently drive exceptional client results.

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The Next Scoop

The Top Inbound Marketing Articles From Worldwide Web of Marketing July 2017

Shane Barker emphasizes the power of influencer marketing in The Next Scoop, showcasing how partnering with social influencers can enhance reach, stimulate sales, and build consumer trust. His infographic presents ten essential tips for marketers to maximize campaign effectiveness.

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Police1

Social media use in public safety

Marketing guru Shane Barker highlights social media's potential in Police1, stating, “the goal of social media is to turn customers into your personal evangelists.” Agencies need strategic use of these platforms to enhance public safety and reputation.

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