Go back
Go back
LEARNContent Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
Go back
Go back
LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
A smiling man with a reddish beard and short hair, wearing a blue suit jacket and white shirt, poses against a plain gray background.
Shane Barker
Digital Marketing Expert
A man with curly dark hair and light skin, wearing a plain light-colored t-shirt, stands facing the camera and smiles slightly. The background is transparent.

Thibaut Machet

CEO & Co-Founder at PlayPlay

Thibaut Machet is the Founder & CEO of PlayPlay, Europe’s leading video creation platform for marketing and communications teams globally. Under his leadership, PlayPlay has empowered over 2,000 businesses to craft professional-quality videos quickly, fueling brand engagement. PlayPlay has rapidly expanded across multiple markets.

Before founding PlayPlay, Thibaut built extensive experience in digital communication and storytelling, guiding organizations to adopt compelling content strategies. Drawing on a background that spans technology and media, he recognized the growing demand for easy-to-use video tools, spurring him to create a platform that merges creativity with simplicity.

With a passion for innovation and over a decade of industry expertise, Thibaut has been featured in leading publications such as TechCrunch and VentureBeat. His commitment to empowering communications teams globally underscores his standing as a prominent voice in digital marketing. Driven by a vision to revolutionize video creation, Thibaut continues to shape how organizations tell their stories.

Featured in episodes

A man with curly dark hair and light skin, wearing a plain light-colored t-shirt, stands facing the camera and smiles slightly. The background is transparent.

Episode #130

Tips to Grow a Successful Tech Startup with Thibaut Machet, PlayPlay’s CEO

Content MarketingSocial Media Marketing

Thibaut Machet, CEO & co-founder of PlayPlay, shares expert tips on bootstrapping and scaling a tech startup in an engaging, actionable discussion.

Listen now
Thibaut Machet
30 min 38 sec
A man with curly dark hair and light skin, wearing a plain light-colored t-shirt, stands facing the camera and smiles slightly. The background is transparent.

Episode #131

The Anatomy of a Perfect Video with PlayPlay’s CEO, Thibaut Machet

Content MarketingSocial Media Marketing

Thibaut Machet, CEO & co-founder of PlayPlay, breaks down the anatomy of a perfect video and reveals top expert strategies for compelling storytelling.

Listen now
Thibaut Machet
13 min 58 sec
A man with curly dark hair and light skin, wearing a plain light-colored t-shirt, stands facing the camera and smiles slightly. The background is transparent.

Episode #132

Dominating with Video in 2021 with Thibaut Machet, the CEO at PlayPlay

Content MarketingSocial Media Marketing

Thibaut Machet, CEO & co-founder of PlayPlay, explains 2021 video trends and authentic, DIY production tips to elevate your digital marketing game.

Listen now
Thibaut Machet
17 min 11 sec

Apply to work with Shane's team.

Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.