Dynamic Blending’s Co-Founder, Jordan Erskine on Improving Value Proposition

Welcome to the Marketing Growth Podcast. I’m Shane Barker, your host. Today, Jordan Erskine from Dynamic Blending is back with us to discuss how you improved your value proposition to engage more customers and increase sales. Another thing I want to talk to you about is improving your value proposition, right? Because obviously, you guys have been doing this for a while. Last four or five years, you guys have had phenomenal success. You’ve got to have a strong value proposition, right? I think we can all agree with that. But why is it important, in your opinion? Why is it important to have a strong value proposition for your business?

Yeah, it’s the attention to detail. I think that’s the key to this whole thing. Because it’s what you’re doing—you’re really advising people and saying, “Hey, let’s take the headache out of this, right? Let’s go ahead and make this easy for you.” Hey, you’ve got an idea, you’ve got a concept—not a problem. We can help that come to fruition and figure out the places where we’ve messed up over the years with clients or whatever, and now you’re coming, you’re buying, tapping into that expertise, and you’re going to be potentially 10 times more successful because you have that backbone of people who have done this 1,000 times. Yep, exactly. Yeah, it’s a no-brainer. So, dear listeners, if you’d like to get help from someone who’s been building businesses and helping them grow for years, be sure to reach out to my team. We can help you find a solid value proposition for your business and market it the right way to reach and engage targeted audiences. You can also visit our website at shanebarker.com—that’s S, H, A, N, E, B, A, R, K, E, R.com—for more information about branding and marketing services we offer and the clients we have served for the last 25 years. So what are some of the elements of an effective value proposition? When we talk about value propositions, obviously, yours is pretty much manufacturing simple, right? Make it simple for the common person to come and not have to pay hundreds of thousands of dollars in attorneys’ fees to figure things out or get screwed because they don’t have the right contracts in place. So for you, what are some of the elements of an effective value proposition?

No, I mean, why not, right? Because it is difficult. I used to do manufacturing. I had a company. This was, once again, we talked about Shame 3.0, Shame 1.0—I was importing products. I remember one time when I finally bought my product and had it shipped over. They didn’t create the right product. They actually just shaved a few pennies off. They used a mechanism inside the product, which was a key part that didn’t work as well. And I just got everything transferred to me. I had three kiosks all over the United States, California at that time, and suddenly I had all this bad product because they decided to save two or three cents on that. I know firsthand that when it comes to working with manufacturers overseas or wherever, there are some things that can happen. At that point, I was like, “Hey, what are you guys going to do? Replace my product?” And it became, internationally, it’s a little different. It’s not like you want to sue somebody here in Sacramento or in California or something, or, you know, Utah—we have some of the same laws internationally. It’s a totally different deal. So it is nice to have a partner in your pocket to say, “Hey, listen, you guys have dealt with this. We know how to cover ourselves.” And like I said, I wish you guys were around 20 something years ago, but I’m an old cat. So maybe on a new business, we’ll reach out to you guys. But yes, what are some of the common issues that you see when companies are creating their value prop? What are some of the things that you see that people are missing, they’re missing the radar on this one?

Yeah, absolutely. So what would be—let’s talk about that. I want to talk about your opinion on brands that have great value propositions. Where are there some of those that you look around and go, “Wow, these guys.” I mean, obviously Apple, right? Apple is all about the experience. My poor wife—I don’t know how many boxes I have in the garage because I want to keep the Apple boxes that they send to me. Why? I was like, “Yeah, it’s a box.” I’m like, “Yeah, but it’s an Apple box.” That’s the reason why I keep it. She’s like, “Gotcha.” “Okay, that makes sense.” Not really, but okay. We’ll hold on to all 87 boxes that you have from all the Apple products you own. But what are some brands out there that have great value propositions?

Yeah, yeah, I love that. I think it’s so funny. I think there are so many companies, and value propositions obviously evolve over time. You kind of jump on, “Hey, this is our value prop,” and then change a little bit to make sure it resonates with your audience and they understand exactly what you’re looking to do. And I think with what you guys are doing, it’s manufacturing made simple. I love that because the shorter it is, the less room there is for misunderstanding. You’re like, “Well, it’s pretty easy.” If you don’t understand that, then maybe you shouldn’t be a client. Because if we’re telling you it’s going to be simple, manufactured, kept simple, and transparent—which is probably something that came up in early conversations when people said, “Manufacturing often lacks transparency on costs or other issues.” So I love that you said, “Listen, these are some of the pain points people deal with when it comes to manufacturing, and we’re going to be the ones to make it transparent, take care of things, and make sure they’re not getting screwed over.” So I love that. Thanks, Jordan. It’s been great to hear your insights about value propositions on this episode. I’m sure listeners have found it very useful in our conversation with Dynamic Blends. Jordan Erskine doesn’t end here. We’ll be back to discuss how he built two successful—yes, I said, two successful eight-figure businesses by the age of 37—so stay tuned.