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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
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Why Being Intentional is Important For Entrepreneurs by Daniel Mangena

Daniel Mangena joins Shane Barker to share how losing everything twice led him to embrace intentional living. They explore how conscious choices, mindset shifts, and emotional alignment can reshape an entrepreneur’s journey. With personal stories and a touch of humor, this episode highlights the power of taking control and rewriting your internal programming to create meaningful success in both business and life.

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A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.
Today's guest...
Daniel Mangena

Daniel Mangena is a best-selling author, entrepreneur, and international speaker recognized for his dynamic approach to personal growth and financial empowerment. As Founder of Dream With Dan, he guides individuals toward clarity and abundance through workshops, coaching programs, and keynote speeches that ignite transformative life changes.

Prior to launching Dream With Dan, Daniel honed his expertise by overcoming personal challenges, developing practical strategies for sustainable wealth and emotional resilience. Through his signature Micro2Millions program, he has helped countless clients achieve their financial goals, fostering a mindset shift that drives long-term prosperity.

Today, Daniel shares his methodologies across platforms and hosts the “Do It With Dan” podcast, offering deeper insights into his philosophy. His unwavering commitment to bridging spirituality with pragmatic success strategies makes him a sought-after thought leader. By blending mindset mastery with proven actionable steps, Daniel continues to transform lives and redefine the possibilities of personal and financial freedom.

Episode Show Notes

In this episode of The Marketing Growth Podcast, Shane Barker continues his powerful conversation with internationally recognized speaker, coach, and author Daniel Mangena. Daniel shares his deeply personal journey of overcoming loss, rebuilding from rock bottom, and discovering the importance of being intentional as an entrepreneur.

Through honest storytelling, Daniel explains how losing everything twice forced him to reevaluate his sense of identity and success. What started as a plan to end it all unexpectedly turned into a journey of self-reprogramming and growth. He breaks down how unconscious programming shapes much of our behavior and decision-making, and why consciously choosing your intentions is the first step toward success.

Daniel also unpacks how being intentional isn’t just about goal-setting—it’s about aligning your emotions, beliefs, and actions with your desires. He and Shane dive into topics like mindset, limiting beliefs, personal transformation, and even Ayahuasca-fueled awakenings, adding depth and humor to this thought-provoking episode.

If you’re ready to be more intentional in your business and life, this episode will inspire you to take the driver’s seat.

Brands mentioned

  • ShaneBarker.com
  • U.S. Small Business Administration
A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
00:09-00:39

Welcome to the Marketing Growth Podcast. I’m Shane Barker, your host for the show today. Internationally, motivational speaker, coach and writer Daniel Mangena is back with us on today’s episode. We’ll discuss how entrepreneurs can become more intentional about their choices and how they can lead to more success.

And what have you learned through that happening twice? Right? Because it happened once is crazy, and happening twice is kind of an anomaly in situations, especially at that young age. What did you do to bounce back from that? What have you learned from those lessons?

A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.

Daniel Mangena

Speaker 2
00:39-01:29

Well, the funny thing is that I met a new friend of mine. We’ve been on each other’s podcast—a really cool kitten called April—and when she was interviewing me, she shared a fun fact: the majority of multi millionaires—and this is a statistic—on average have lost everything twice. Average multi millionaire has lost everything twice.

So what about that person that lost it once and then gives up? Yeah, or lost it too much and given up. Some people have done it three, four times and come back. Some people have come to the brink, right? And given up. But that was like, “Oh, wow.”

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
01:31-01:42

That means you’re at the average. This is what we do. This is my life. I knew it. I could have bet money on that or wait.

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Daniel Mangena

Speaker 2
01:42-03:58

But to be honest, when it first happened the second time, I was shaken completely—to the point that I was diagnosed with Asperger’s when I was 27 years old. I tell a bit about my website. I talk about that sometimes, but I had always struggled to form relationships with people. It’s one of the reasons why I wasn’t playing out with friends. I was reading books, right? Because I didn’t really have any friends, just my sister’s friends, and when I turned 16 or 17, my now best friends, Nathan and Jamie, took pity on me and brought me into their little collective. We’ve been friends ever since; even though we live in different countries, we still stay in touch and all the things.

But other than that, it was cousins who didn’t have a choice or people from my mum’s church who had to, because our mums were friends. So I didn’t have friends. When I got into my late teens and realized I had a knack for making money, I realized—hang on a minute—this is a tool. I actually found that people kept me around because I was able to improve their business.

And so I always had people around me that would blow smoke up my butt and treat me like royalty, carry my bag, all sorts of stuff, and invite me home for dinner with their family and all the things because I was successful over time. I hadn’t realized this crept up, but I’d started to completely wrap my identity, my meaning, and my worth with success—and here I was a failure.

And so I literally, at that point, was like, “Well, I’ve got nothing left to give now. I’ve got no identity.” And it wasn’t like feeling sorry for myself; it was, I literally said, “Oh, okay, well, I guess there’s nothing to do here. Let’s just call quits.” We gave it a shot, and it wasn’t a contemplation. I actually set off to work out how best to commit suicide. And the funny thing is that I give thanks for my Asperger’s because the inability to make the impulsive decision to just go for it is due to how my brain is wired.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
04:00-04:03

I feel like yes, Asperger’s for the win.

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Daniel Mangena

Speaker 2
04:03-05:49

Asperger’s for the win. So I don’t know what would have happened if I didn’t have my Asperger’s, because maybe I would have just gone for it. But my autistic brain has to map everything out, know what’s going on, and structure it all. And so I looked at my options. I was literally strategizing the best way to do this effectively, and I got hit with terror because I didn’t have a surefire way of doing it. I had such little self-belief at the time that I thought if I tried to cut my wrists and have those cut marks, I didn’t want those. I could have tried hanging myself, but then someone would have to cut me down. I didn’t want to subject somebody to that. If I didn’t take the right number of pills, then I could get my stomach pumped if someone found me—and I didn’t have a gun because this isn’t the US; this is the UK. And so I was like, “Ah, okay, so I need to develop enough self-belief and overcome the shortfalls in my ability to manifest outcomes. I can pull off my suicide without failing,” and that’s what I set off to do.

My comeback, my bounce back, was completely accidental because over the next few years I polluted my mind with positivity through the books I was reading, what I was listening to, the conversations I was having, and what I was doing. Then I ended up, kind of through the back door, shifting what was going on mentally until I woke up a few years later and realized, “Hang on a minute, I’m rebuilding my life.” By then, I had decided on another business. It was going really well. I had started traveling—I went to Asia with my friends, did a full moon party in Thailand, and made friends there. But I’d been diagnosed with Asperger’s, and I spent some time learning to deal with that and working out what it was. All of this happened because I went off to try and fix myself—to pull off my suicide—but ended up reprogramming myself and choosing life completely accidentally.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
05:49-06:17

That is crazy. So you’re saying, “I’m trying to get a little more confidence so I can kill myself.” So just give it a few months. I can build it up, and then we’ll have the plan, because obviously there are a few things I can’t do. Maybe there will be a new way to do suicide. I don’t mean to joke around about suicide, but the cool part is that, in your mind, that’s how you were planning it out. It’s just crazy when you hear that in the back story, because it’s like, man, you just didn’t have—you were saying, “I want to kill myself.” But I’m looking at this thing and nothing plays out perfectly the way I need it to.

A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.

Daniel Mangena

Speaker 2
06:18-06:24

I didn’t have the energy, I didn’t have the bandwidth to be the loser that couldn’t even kill himself.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
06:25-08:12

Well, I’ll be honest with him—glad you didn’t, because that really sucks. You wouldn’t be on the podcast today. A Russian wife that is potentially could hurt you at a certain point. I don’t want to go heavy into that right now because I don’t think that’s the reason for the podcast.

Yeah, but I will tell you, it’s funny that we have a lot in common. My wife is Italian and she’s a nurse, and she does remind me that she could probably—she watches all the shows, the CSI stuff and all that—and she’s reminded me two or three times. I gotta say this publicly so that if we end up missing—separately—they’ll have this podcast. They’ll be like, Well, here goes some of the clues. We’ll end up on another podcast where they’re like, This is what happened to Daniel and Shane, and this was the podcast when they talked about their wives, and then our wives are probably raising husbands, getting attention. This is it, wives? Yeah, she has reminded me multiple times that she could get rid of me. Nobody would know.

So there we go. I want to put down a record. I feel better. I feel a lot better myself. I feel forever, man. I’ll see you wherever we end up.

But I want to talk about your story. Your backstory is pretty incredible—it’s just not a normal history of what you’ve done, especially in a short amount of time. And I want to talk about—you talk about getting intentional. I know that’s one of your main things: being intentional about the things you do and getting intentional with your business. I kind of want to talk about that a little bit. This is about the entrepreneurial mindset—how do you focus on becoming more intentional? Because to me, intentional is where you go, “Oh, you need to become more intentional.” But I think people go, “Okay, I kind of get that.” But what does that mean to be more intentional? So I’m an entrepreneur. How do I get more intentional? How do I get more focused on that?

A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.

Daniel Mangena

Speaker 2
08:13-09:33

So I think one of the things that’s been most magical for me on my journey is really understanding that if you’re not choosing it consciously, your unconscious is choosing it for you. The unconscious mind moves at 10,000 to 10 million times the speed of the conscious mind. And I think it’s Doctor Bruce Lipton who gave the number that as much as 97% of our thoughts—of which there are 30 or 40,000 a day—are habitual and unconscious. If you’re not writing the story for your success, your unconscious is writing it. And 70% of that program you didn’t even have a hand in setting up. You had it between the ages of two and seven—70% of the program that you’re running on 97% of the time was given to you.

And if that doesn’t lead to success, then you’re not going to have success, no matter how hard you work, how many amazing shame Barker podcasts you listen to, how many books you read, how many money clearings you do with a shaman, or how many Ayahuasca ceremonies you go on—unless you are in the driving seat, your unconscious is. And if that doesn’t spurn you to want to do something different, then maybe go and get a job at McDonald’s and forget about being a business owner, because you’re wasting your time.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
09:34-09:41

I love that. I love that it’s kind of freaky that you think that the 70% of the 97%. I will tell you, have you done Ayahuasca?

A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.

Daniel Mangena

Speaker 2
09:42-09:45

I have done Bucha and Cambo. Not Ayahuasca.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
09:46-11:25

I did Ayahuasca in Florida—no, actually, it was on Earth Day this year—and it was kind of a crazy experience. When you said ayahuasca, I thought it was interesting—not a lot of people have done Ayahuasca. Let the world know, it was interesting. I’ll tell you, it was interesting. There were some people that did, what was it? Kim Kimbo, Kimber, Canva, who did it the day before, and they had all the marks and all that kind of stuff. It was kind of interesting stuff. Mine. Oh, yeah, yeah, yeah, sure, yeah. Here they are. That’s interesting. I could spend a whole podcast on that because that was quite the interesting experience.

But good old Mother Ayahuasca—she was definitely town chains and some interesting things that he didn’t even think about. I think that ties into that when you talk about, let’s say, two to seven—that you’re kind of saying things happen with your family or other experiences that lead into what you are. But the thing is, that’s the road you will take unless you reprogram it. Unless you go in and say, “Hey, I understand there’s some stuff that maybe I don’t understand or things that happen, but I want to intentionally drive the ship. I’m tired of being in the passenger seat; I want to be in the driver’s seat.” And how to become more intentional about that. So I love that.

How do you, then—how does that happen? When you talk about what is that roadmap to becoming more intentional? Is that meditation in the morning? Is that what you do? Is it when you start to think these thoughts about your business or things like that? You go, “Hey, let me come back and be mindful and think about a different way of reformatting that.” What is it like? Give me a little history here.

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Daniel Mangena

Speaker 2
11:26-13:11

And this is the thing: sometimes we allow a disconnect to show up between these different parts of the journey. I mentioned before that one of the teachers I’ve got is the flow funnel that looks at intentionality or unconscious programming, the emotional context, the mind, and then the actions, habits, behaviors, and environment. I’ve seen firsthand in myself that when those things aren’t in place, the thing doesn’t show up.

I’ve worked with so many people around the world, and time and time again, I’ve seen people come and say, “I’m trying to do this. I’m trying to do that. I want to be successful.” And then click—on average in our program, the average person doesn’t take more than 10 months to go from zero to millionaire. We had one that took longer, but she got the green light of the money in seven months. It took a bit longer for the money to actually show up, but she got the green light in seven months, and that’s because we looked at just clicking these things into place.

The reason I say this is because intentionality is completely pointless if the alignment in the emotional state, the mental environment, and the actions doesn’t click. I can be as intentional as I want. I can intend to be successful if I’m not ready to do the work in terms of dealing with my emotional state around that success, if I don’t have clarity on what that success looks like, if I’m not ready to address my limiting belief around what success isn’t to me, if I’m not ready to do the work that I believe I have to do in order to have that success, if I’m not ready to let go of the things in my environment that are standing between me and that success—it’s not going to show up.

Because ultimately, the intention is an instruction to you as an entire being to go and do something different. Intentions have to be spoken in the language that the being understands, and that’s not words.

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
13:11-13:30

At this point, I’m going to take a quick moment to talk to our listeners. If you want to grow your business and boost your revenue, you can reach out to me for one-on-one business consulting services. You can visit my website at shanebarker.com for more information on the different types of services we offer.

And now, back to our conversation with Daniel.

A man with a beard and mustache smiles brightly while looking slightly to the side. He is wearing a light-colored, button-up shirt against a plain black background.

Daniel Mangena

Speaker 2
13:30-14:23

So all of this is to say, your intention has to trigger an emotional state that you cognitively connect to the outcome. It has to be something you can feel, something you have a clear vision around, and something you’re ready to work on. If you do that, any intention can come to life if you want to be successful in your business.

What does that look like? It’s serving this many people. It’s having this amount of impact. I’ve deliberately not said anything about the money because the money follows—it’s touching this many lives. What would it feel like for you? What will it feel like? What does it feel like for you to hold that vision? Can you bring that into your body? Are you ready to face the shadows that come up when you’re holding that in your body, which I’m sure my Ayah has probably shown you some of? I was like, “Right?” Are you ready to deal with the stories you have right now about why you can’t have it, and are you ready to put the work in to bring that to life?

A bearded man with short hair, wearing a light-colored buttoned coat, sits with his hands clasped and smiles gently against a dark background. The photo is in black and white.

Shane Barker

Speaker 1
14:25-18:04

Yeah, I mean, that’s heavy. Because it is, there are so many pieces of that puzzle that have to come together for it to work. And it sounds like you guys have created that program because of, once again, having successes and failures and saying, “Why did I fail that situation? Great, I had these two click, but I didn’t have that third one clicked.” Or on this one, I had this—understanding that full picture of saying, “Hey, are you ready to do the work?” And that’s really what it always comes down to. It’s the same thing with Ayahuasca or anything I’ve done in the past: are you ready to do the work? It’s not just a one-time thing; it’s like, are you putting in the work, right? And that’s that. Think integration—exactly, where it’s like, we have to talk about what you see, where you are, and why you’re limiting your beliefs with this or that, or maybe somebody said something to you when you were five that you don’t remember, and that’s why you don’t think you deserve this. Or your parents were always saying something—who knows, right? But I think understanding that, better evaluating it, and figuring out how you can break through is something you guys have put together. And I love that a lot. In fact, I think it’s valuable in the sense that a lot of people don’t know what stops them most of the time. It’s like, these values you have—maybe you don’t even know you have them—and those are the things stopping you from going to that next level. And so I think that’s interesting.

My Ayahuasca story is interesting to me because the way I got into it is I had a friend of mine through the internet, which is a whole nother conversation. Sounds super moving—like a friend from the internet. Yeah, exactly—the interweb. I met him on the interweb; we went out there, and he was like, “Hey, you know this?” He said, “Yeah, I tried it a long time ago—it changed my life.” And I was like, “Wow, I have a good life, but I’m looking to try something different. Let’s do it.” We went out to Florida. I met with my little group out there and told everybody that I was there because a buddy of mine, Andrew, said this changed his life. And he just—he’s never been the same, just this, that, and the other. Some of Andrew’s friends in that group came up to me afterwards and said, “Hey, you know, Andrew’s never done Ayahuasca before. This is his first time.” And I literally talked to him—not kidding. And I was like, “No, no. What did you say?” He said it changed his life. So I went up and said, “Hey, man, when is this? How many times have you done Ayahuasca?” He said, “Oh, this is my first time.” I said, “What do you mean? Your first time? You told me that it changed your life.” And he goes, “No, that was another. That was what it was. I’m not gonna tell you what it was because it might not be legal in some countries, but yeah.” So he goes, “Oh, yeah, that’s what changed my life.” And I’m like, “No, that’s not what you told me. I literally know that’s what you told me.” And I told my wife, “Oh, I’m gonna go figure this out.” Not that I felt my life was bad—I thought, why not open up my mind a little? I was raised by hippies in California, so I was like, “Let’s go open up some minds and figure this stuff out.” Then I had to go to my group the next day and say, “Hey, just so you know, I fully lied to you guys. Andrew never tried it—he hasn’t done it—but he pulled me in.” And here I am. I have no idea how Mother Ayahuasca told me to come here, but whatever the deal is, I had to be lied to to make it happen. Here we are.

Anyways, it was kind of a funny little story. Shout out to Andrew—if you hear this, you pulled me in, my friend, even though you lied to me. You really lied, and I’ve got that recorded, so I do have evidence of it. But anyways, it’s all documented.

Thank you, Daniel. It’s been an insightful conversation. We’ll continue the conversation about intentionality and mindfulness on the next episode. For now, it’s time to wrap up this episode. Stay tuned to the Marketing Growth Podcast for another interesting conversation with Daniel.

00:09
Introduction to Daniel Mangena & Overcoming Financial Setbacks
00:39
The Reality of Losing Everything & Bouncing Back
01:42
Facing Personal Struggles & Mental Health Challenges
04:03
The Turning Point: Rebuilding a Life of Purpose
06:25
The Power of Intentionality in Entrepreneurship
08:13
The Science Behind Subconscious Programming & Success
This Isn’t a Sales Funnel, It’s a Partnership

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