Building a $50,000/Month Blog with Ryan Robinson

Welcome to Shane Barker’s Marketing Madness Podcast. In this episode, we’ll be talking about blogging and content marketing.

My guest, Ryan Robinson, is a blogger, entrepreneur, coach, keynote speaker, author, and content marketing strategist. His website gets over 40,000 views per month, and he runs a consulting business and a podcast too.

Listen in as he talks about how he scaled his blog to massive proportions.

Really excited to have him on the podcast.

So the podcast itself is pretty simple. Originally, it was called Content That Converts, but we switched it to Marketing Madness because it opens up the conversation—we can talk to anyone, cover a wider range of topics, and just see where things go.

I’ve got some questions lined up, but we could easily take a left turn, a right turn, go backward—only God knows at this point. So we’re just gonna strap in, throw on a helmet, and hope for the best.

I’m excited for today because we’ve got a lot to go over. You’ve done some incredible stuff, Ryan—some of it really over-the-top.

We’re going to talk about building a $50,000 side blog. And just so the audience knows, even though you recently made the switch to full-time, you had a full-time job while building the blog, right?

Wow, just about a month ago. That’s awesome.

So let’s jump into how you built this thing and how you’re now doing $50,000 a month. When did you hit that point? Because I’d guess the $50,000 mark is recent—but how long had you been building toward that?

This is what’s so funny to me—because I can almost guarantee that 98% of the people listening to this podcast are extremely intelligent. That’s why they’re here, right? They’re curious, motivated, and they’re trying to learn.

So my question is: why did you wait eight months to jump ship?

I mean, you were clearly making money. You’d hit $50,000 a month and held that for a while. So what was the reason for staying? Was it that classic advice—you need at least six months of capital before making a move?

Were you saying, “Okay, I need a buffer. If nothing happens and this falls apart, I want time to pivot”? Was that kind of your thinking?

Gotcha. So you were giving them a soft runway—letting them know, “Hey, I’m not leaving yet, but I’m going to ease into it.”

That’s smart. I mean, you’ve been really open about your blog and your side projects, so it wasn’t like it was some secret. They probably knew something was coming.

And honestly, it’s better for everyone—your employer, other clients you work with—they all benefit from you being transparent. You’ve built up your presence, your brand, and now you’re just transitioning more fully into it.

So yeah, I don’t think it’s a bad thing at all.

Ah, gotcha. So that’s what happened—you give your two weeks, and suddenly you’re sticking around for four more months because a great salesperson talks you into it.

You’re like, “Wait, what just happened?”

That’s awesome. Really. So now that we’ve got a little background, I want to reverse-engineer this a bit and jump into some personal stuff.

Let’s lay some foundation—where did you grow up? Where do you live now?

It’s sunny somewhere in San Francisco—I believe it.

I think last time we talked, I mentioned that my brother lives out there too. I’ve gotta come visit you guys. I don’t know why, but I thought you were in Denver.

Why did I think that? Were you living there at some point?

Ah, see! The old brain does still work a little.

I was starting to think I needed a new prescription or something. I totally thought you were in Denver for a while. But okay, we’re back—San Francisco.

I’m definitely going to have to make an effort to come out and visit. And look, you’re making $50,000 a month—so I feel like you can buy lunch.

I mean, it kind of sucks when people know how much you make, because now I’m like, “He’s definitely picking up the tab this time.”

But hey, maybe I’ll buy you a beer. We’ll figure it out—somewhere in the middle.

So, did you actually grow up in San Francisco or no?

I actually do know that area. I remember seeing it along the 5 when we drive down to Southern California. If we’re not flying, I like to take that route—it gives me a chance to get work done while my wife drives.

So, long story short—Hanford hustle! How big is the city?

That totally tracks. I mean, if you’ve got an In-N-Out and that many cows, it makes sense, right?

You’re like, “Hey, fresh beef!” Like literally—this burger might be from Luisa, the cow from two days ago.

“She’s right there. We knew her!” She was part of the crew. We had a name for that. She’s definitely a friend.

Anyway, how big was your family growing up?

Really? You’re an only child, huh?

Wow, that’s awesome. That’s kind of touching.

I always like hearing about family dynamics—it’s interesting to hear how people grew up.

So tell us: give us an interesting fact about growing up in a small cow town. Something people wouldn’t know.

Like—did you ever ride cows bareback for money on weekends? Or maybe you’ve got one of those, “Don’t tell Grandma, she took this to her grave” kind of stories?

Give us something fun—what’s a story you’ve never really told, but you’re cool sharing now?

That’s funny—we actually have a lot of parallels.

Most people don’t know this, but I went to school in Costa Rica for a year. That was a long time ago.

And here’s the wild part: my dad actually did something similar. He was this old-school California hippie, and he and his buddy took off in a Volkswagen van.

True story—they hit the road and traveled all over. And yeah, I can say this now, because it’s legal in a lot of places… they funded the whole thing selling weed. A lot of weed.

Six months on the road, seeing the states, having an amazing time.

So how did you guys fund your trips?

I’m sure it was just for medicinal use—of course. And my dad’s gonna hear this and be like, “Look at Shane talking about marijuana use!”

But hey, we can do that now. It’s all legal.

The crazy part is, that kind of van-life spirit is still instilled in me. And I’ve been a little jealous hearing you’ve hit all 50 states.

I’ve been thinking about van life a lot this year. Every day I’m on Craigslist looking at vans like, “Yep, this is the one.” I’ve got the whole thing plotted out.

And honestly, I’m getting close to pulling the trigger. I’ve got the blog going, got some good momentum, and I’m trying to trim down my client work.

(To all my clients listening: I’m just kidding—we’re gonna be together forever!)

But for the rest, I’m figuring out what I want this next phase to look like.

I’m a little envious that you were able to travel to all 50 states. Was that like, every summer for you guys? Or did your parents do something that gave you that kind of flexibility?

Do you think growing up with parents who ran their own businesses—and seeing the ups and downs of that—helped shape your mindset?

Because, let’s be real, being an entrepreneur isn’t easy. It’s grind, hustle, fall down, get back up.

Do you think that early exposure helped build the foundation for how you work today?

Yeah, man, those life lessons are something else.

My dad was the same way. I remember one summer, he was like, “Hey, we’re putting in sprinklers. Let’s go.”

This was at our old house, way back, and it was brutal. He handed me a shovel and was like, “Dig it out.” And I’m out there in the Sacramento sun—dry, hot—and I’m just destroying my hands.

By the end of the day, they were blistered and bleeding.

And then he goes, “So, do you want to do sprinklers the rest of your life, like your uncle? Or do you want to maybe go to college?”

I was like, “God, how fast can I sign up?”

Concrete, man—that’s a whole different beast.

If I’m doing sprinklers and you’re doing concrete? Hats off to you. That’s a whole other level.

I actually run a real estate company on the side, flipping properties, and even I bow down to people in concrete. Especially in hot weather? That’s next-level hard work.

It’s a grind. Total respect.

So where did you end up going to college?

Oh, gotcha! I have a good friend whose daughter goes to Chapman. She might be a junior now. Small world.

Yeah, absolutely. I know that.

And I know they’re super excited because it’s so cheap to go there.

(Okay, that was a joke—I was like, “Wait, no one laughed at that?”)

But seriously, they’ve kind of told me, “Listen, we’ve got two more years, and then we can do anything in life.” And I thought that was really cool of them. So what they’re doing is, once they’re done paying, they’re selling their house and going on a two-year trip—like, all over the world. That’s their plan.

My wife and I are actually going to visit them in a few different countries, so we’re starting to prep for that now.

I’m assuming that’s when I’ll come back from my van life adventure—whatever I’ve got going on at the time.

We’ll see how that all pans out.

Look at you now—just bragging. That’s awesome. What did you get it for?

Gotcha. Look at you coming in with academics, huh?

And you know what 187 is? That’s actually, I think, code for cops for murder.

I mean, yeah. And if you think about that, maybe that was the origin of it. Your dad looked at that and thought, “I got an idea—let me just take that door off and I’ll go ahead and take out the TV.” There you go. That was pretty serious.

Yeah, you don’t want concrete hands on you. I don’t know if that ever happened. I’ll just tell you now—that’s not someone you mess with when they’ve got that giant callous there.

Oh, I can imagine. He’s probably like, “What was it—the Four Kill? The Fantastic Four?” The big guy with the big old fists. I can only imagine. Shout out to your dad.

So cool. And then, how did you jump into marketing? I mean, we’ve got this—what was your degree in?

Really? What year was this?

Okay, gotcha. So this was still a little early.

1.0, that’s awesome. And I tell you, I wish I would’ve had that. I mean, I graduated from college in 2003, but I’m a little older than you, and that’s just how it happens sometimes.

And I—we didn’t have a lot of digital classes. I mean, really, there was one entrepreneurship class I took, and it was a good class because I already had experience being an entrepreneur before I went to college.

So I kind of did things in reverse—I graduated after 10 years, and that was because I was traveling and kicking and screaming about becoming an adult.

And I had my businesses, and you know, things were going interesting. There were some great ones and some terrible ones.

But I wanted to ask you a little bit—because you mentioned starting your blog, registering your domain name. You had that company… what was it? Case escape? Wasn’t that the one? Was that one of your first companies? Give me a little intel on that.

Nice. Are you still part of it, or is it something you sold out on?

Gotcha, gotcha, gotcha, gotcha. And where’s your business partner?

He had an agency that I was part of, one I started with two other friends. And it was kind of the same deal after about six months—I was the one who started the agency, and I said, “You know what, guys? I’m gonna opt out of this. There’s just not enough revenue for three of us.”

And they were like, “What? What do you mean? You started this!” And I was like, “Yeah, but I’ve got other projects and stuff going on. I want you guys to take this thing.”

I didn’t even sell it. I literally just gave it to him and said, “Hey, I want to go in a different direction.”

We were fighting for dollars, and I think we all saw that there was room for two—not three. So I jumped ship and gave it to them, and I think it’s still going today.

So shoutout to those guys for keeping it going. They can buy me dinner sometime, since I jumped out.

Now, I think I want my money, now that I think about it.

But tell us about your blog. Like, you started your blog, obviously got the domain—what, 2011, you’re saying?

And then, what did it start off as? Was it just a personal blog? Was it marketing-based? What did you start off writing about?

Nice, and so it was, and I think that’s awesome. I mean, that’s the thing—you look at businesses, and it’s funny. I always have this conversation with people when they talk about, “Oh, my business failed.” And I always look at it like, yeah, but it built you into what you are today, right? I think it’s so foundational. Things happen, and for me, travel is just as important as growing a business, because together that shapes who you are.

And I think it’s important that you have your blog and that you’re sharing that, because people can understand what you’ve been through as an entrepreneur. You never know what you’re going to read, and some people are nervous about being an entrepreneur. Like, “What do I do? What are the first steps? Why do people fail?” And when you read more blogs or articles where people open up, you go, “Okay, that makes sense. Now I get that.” And maybe that gets you one step closer to either starting something or realizing, “You know what, maybe this isn’t for me. Maybe I’d rather work for the state full time.” Because yeah, it’s a risk. Not every business we’ve started has been successful.

But the ones that weren’t? Man, those were the ones that slapped me the hardest, and I couldn’t have learned that at Harvard. You couldn’t teach me that in the best school in the world. It’s something I had to go through myself. I had to grind it out, figure it out, whatever that meant at the time.

So yeah—when did your blog start making that shift? You said it was kind of a lifestyle blog at first. When did you decide to transition it into business and marketing, into how to blog and that kind of stuff? When did that change happen for you?

Yeah, absolutely. Well, and the fact that you—you put my name with Neil and Brian, now I’m gonna buy you dinner. Just so you know, originally it was you, and we’ve just flipped it. I don’t know if you did that on purpose, but that was a nice little move. And okay, I’ll buy you dinner, and I appreciate that. So there we go.

So what about the wins then—when did you start making some money? You obviously start talking about your wins or losses, other things you’re doing, talking about these different strategies. At what point did you start to see some money come in? And then at what point did you say, “Hey, listen, I really have something here.” And this is like through the different strategies you’ve used. And I want to talk about that a little bit, whether it’s further on in the blog or in the podcast.

But why don’t you kind of tell us a bit about when you had that moment of like, “Wow, I’ve got something here”?

So hold on. I got a question for you. Did we already talk about this last time on your podcast? We might have actually mentioned it. So the reason I’m asking—do you know Justin Barker?

That’s my brother.

Well, because we don’t look anything alike, right? You said CreativeLive. And I’m like, did we talk about that on his pod? Because my brother—obviously—my brother was at CreativeLive.

Like, oh my god. So you—tell me—this is hilarious. So, I mean, I just saw my brother this week. Unfortunately, my grandfather passed this weekend, and so I just saw him and Bridget, and everybody got that it’s such a small world. That’s what—I’ve seen my brother in San Francisco. I’ll come visit you, and you’re like, literally his neighbor.

That is too funny.

That’s—well, you know, I think a lot of people just think “Barker,” but we look nothing alike, right? I mean, it doesn’t even—it’s like night and day. Shout out to Justin Barker. Shout out to my brother. Man, that is—God, this is crazy. So I’m gonna go into this quick little story, then we’ll jump back on track.

So, you know Rand Fishkin? Yeah, so Rand—I just interviewed Rand today. Actually, earlier today. So I’ve got a funny story about him. This was probably at Dreamforce, maybe seven or ten years ago. I’m terrible at time. I was with my wife, and Rand and his whole group came in from Dreamforce, and I saw them. I told my wife, “I’m gonna go buy their dinner and we’re just gonna leave. We’re not even gonna tell them.” She goes, “Why would you do that?” I said, “I have no idea why I’m gonna do that, but I’m just going to.”

So I went in, bought their dinner, and we left. We kind of scooted out. I was like, “Tell Richards, don’t tell them who bought it.” They didn’t know me because I wasn’t even blogging at the time. I was just getting into marketing, and I was impressed with him. He’s Moz and all that fun stuff. So we bought the dinner and left.

Well, I tell my wife, “Hey, I’m gonna interview Rand. I’m gonna bring up the dinner thing.” And she’s like, “I don’t remember that.” I’m like, “What?” Then I start thinking, “Did I make it up? Was it a dream?” So I talked to Rand. I was like, “Hey, in San Francisco, do you remember somebody buying your dinner?” He goes, “Yeah, we were at Mel’s Diner.” I go, “Dude, you bought our dinner.”

This is crazy. He goes, “Then we bought the next person’s dinner.” Like, we went to somebody else and paid it forward. We didn’t tell them who we were and bought their dinner. That’s awesome, right?

So I just started with Chain Reaction. It’s wild. I’ve had two podcasts where it’s these connections, like super cool stuff. I mean, the whole premise of this—you and my brother, and he’s your neighbor, so you’ve got to be kidding me, right? Exactly what you guys…

So he’s right by the church. And so where are you—next to the church?

Gotta be kidding me. What are the odds? This is ridiculous. Okay, so yeah, now I definitely owe you dinner. We’re now even—two beers, whatever else comes with this whole thing. So now you also know that Justin’s dad was a pot—anyways, still my dad. So damn, who knew? All kinds of new facts. Well, cool. So let’s talk about this.

I want to get back to your $50,000 a month, because obviously, that’s a nice, juicy number. What do we break it down to? I know you’ve posted this on your website—I tried to find it. You actually break down where you’re making your money, right? So where is it?

You have a course, a consulting business, maybe some affiliate stuff. Talk to us. Give us a little breakdown—where’s the cash coming in?

My friend pick and choose. Nothing wrong. That’s awesome.

Man, living the dream, my friend. That’s beautiful. Anytime you can flip that on its head, that’s amazing. I know it kind of works out to be a lot more, but the thing is, it’s only going to go up from here, right? That’s the beautiful thing about it if you put in the time and the effort.

I remember when I started blogging, and then when I started having people write for my blog, my wife was like, “Why are you spending money? Why are you hiring writers? Why don’t you do it all?” And I’m like, well, because I want to get up to a certain volume—and I don’t love writing as much as some people. Some people love it. I just over-critique everything.

But it’s funny—the investment you put in. I started my blog, I think it was 2011 as well, but I wasn’t doing a ton with it. My point is, it’s the same thing with my blog—in the past year and a half, it’s really started to take off. And I wish I had done what I’m doing now earlier. Like anything else, I wish I’d invested in real estate 10 years ago, right? But it’s the same thing with blogging. You start to see it take off, and it’s really interesting how to monetize it.

But it’s not easy. It’s not a quick process. This isn’t something where you just throw up a few blog posts and crush it. You monetize, right? And the awesome part is, there are people like you talking about your successes, and there’s a ton of great resources and courses. There’s phenomenal stuff out there. It’s a different world now, and people can tap into this and learn how to do PPC, or maybe not be amazing at it, but have a good general idea of where to start.

Blogs like yours are invaluable—where people can come in and learn how to start a business.

Yeah, well, that’s the thing. And that’s another thing I didn’t want to talk to you about—it is. So you’re obviously going after certain keywords, which is awesome, but I mean, you’re also going up against some big hitters, right? So what’s the strategy to keep that positioning? What’s the length, volume, structure you need?

Let’s first break this down—where are you making your money? You kind of broke it down a bit already with affiliate stuff. You said maybe 75% comes from affiliate. Who’s your main affiliate?

Gotcha. So that’s where a healthy amount of your income is coming from. Same thing like Pat Flynn, right? Bluehost has done well—they’ve got a great affiliate program, and then a 25,000-word blog post. That’s your main traffic driver, correct?

And is that something you’ve revamped over the years? Originally wrote it two years ago and revamped it a couple of times?

Yeah. I mean, is that the kind of thing where you wake up in the morning and go, “Well, I’m sipping my cup of coffee… let me see if I’ve been dancing with Google. Are we still number two? Number 18? Did we just get kicked?”

And I don’t think you kick dogs because you don’t look like that type of guy. Love the dog. Yes, I’m a huge dog lover too.

And I think that’s important. I think it is important to always be a little—not insecure—but aware. Always kind of keep your eyes open, right? The minute you think you’ve got it all figured out, you don’t know what’s going to happen.

What I tell people is, because I teach a class at UCLA, especially with students, is: if you’re just relying on being an influencer, just know they can change the algorithm and wreck you overnight. If you’re making great money, you’ve got to stash some of that away because it’s not always going to stay that way. Things will change—and that’s okay—but you have to be ready.

And you understood that, because you waited eight months. You were making good money—maybe more than you were at the clothing job—but you still waited to say, “Hey, I’ve got a good system, I’ve got some good content, I’m in a solid place to produce consistently.” That’s a smart approach, because the money’s not guaranteed tomorrow—especially in affiliate. Somebody’s always going to be pulling on your coattails.

Yeah, and that’s the key—diversify. If you’ve got 10 things bringing in 10% and you lose one or two, it doesn’t wreck your entire revenue stream. That’s huge, especially in something like Bluehost. It’s obviously going great. I think you planned it right. But now the question is: what’s next? What’s the strategy—traffic, other concepts, affiliate programs?

Kudos to you for that. So let me ask—what’s the deal with the podcast? I’ve been on it, and thanks again for that. But why did you start it? Was it because of the niche, talking to people, or were you just lonely in San Francisco and wanted to talk to more people? Like, what was the deal?

And so how much content are you guys producing right now?

Yeah, so you got—yeah, I mean—we’re kind of doing the same thing. We’re going hot and heavy after content. We figured now’s the time, and since we’ve seen some good traction, it’s like, let’s double down. We’ve also diversified a bit, going after different spaces, which is interesting. That’s why I enjoy talking with people like yourself—there’s just so much room out there. And it’s great to hear what’s working. You’re very transparent about what you do and what’s actually working, which is helpful—especially for people just starting out who want to learn how to start a business or a blog.

I mean, obviously yours is the end-all, be-all and the place to go, so congratulations on that. Thank you.

What do you think—if I asked you, “What’s the number one strategy you guys use?” I mean, aside from long-form content, is there anything else that’s been phenomenal for you?

I’ll give you an example. I was just at Conex in Toronto and Neil Patel was there. One of the things he talked about—something we’ve always done—is revamping old content. Taking existing blog posts and improving them. I know for a fact that on my personal blog, almost 70% of the posts are ranking on page one, and 30% of those came from revamping older posts. We’d take a post that was on page two, three, five, even ten, improve it, get it up to page three or four, and then revamp it again to land on page one. We’ve had great success with that.

So to hear Neil say that—something we’ve been doing for a while—was validating. I’ve always told my own little network about it, but hearing him say it reinforced it.

So I’m curious—anything you’re doing that’s been crushing it lately? Anything you’re seeing great results from?

Yeah, that’s the thing. And it’s—you know—I think, as I can contest to, thank you. But you learn so much over the last eight years of doing your blog. In the beginning, when I knew, now we produce content with a purpose, right? With intent, right? Like, what are we looking at?

Back in the day, it was like, “I’m just gonna write about this because I read about it.” And now it’s like there’s true intention. And what we’re writing about—whether it’s a keyword, whether it’s whatever that is—there’s strategy behind it. And I think there are some interesting strategies that go into that.

And I think you had—what was it—Adam, huh? On your podcast, yeah. So Adam’s a good buddy.

That is too funny, because so funny—I was gonna ask you about that at the bottom. I said the Money Talk, the Smart WP though, those some of your other businesses?

Awesome. So Money Talk, that’s interesting. So, that’s in the credit space, right? You guys are like credit cards and getting credit cards and stuff like that. Yeah, that’s an interesting space, for sure. I just have a buddy of mine—I had a thing called StartupGreen.org, which is really for cannabis funding, but it’s also in the financial space as well. So, you know, it’s always, always interesting. We’ve always got…

Yeah, I know. Every once in a while I go to do something. I’m like, why am I doing this? Like, I know there’s so much lower-hanging fruit. Instead of trying to go after the big dogs and people that have these crazy…

Yeah, that’s crazy. Well, yes, like I said, if my poor team—every time I talk to them, like, I’ve got an idea—they’re just like, “Oh my god, everybody just drops their PIN.” Like, not another idea. Like, you had an idea yesterday. Why do you have an idea today, too? So how big is your team?

Yeah, well, that’s a talent right there, my friend. I mean, that’s like—yeah, because to be able to manage that and not have any full-time employees, when I have, like, my team—which is a whole other conversation—I have a 36-person team, they’re all full-time. Whoa. Yeah, I’ve got a beast of a team. That’s a… well, yeah, it is insane. I mean, one of my old companies—this is a whole other conversation, we could spend all day together talking about this—but I had another business where I had 130 employees, and they were all local. That was a whole ‘nother thing. I mean, that was like—I was nothing but a fireman. All I did was put out flames all day long. No business development.

It’s—well, you know, I have good processes, and I have a phenomenal team. I have a good business partner that’s actually been phenomenal. And being able to keep things organized, I’m more the… what I’ve realized—I’m trying to think of the book. There was a book talking about how there are people that are innovators, and there are people that are doers, kind of like—what was the book? Anyways, I am more one of the creative, idea-understanding, putting things together, doing this, and have a good network. Then I’m usually the one that puts stuff together, and then I have to hand it off to somebody to be able to finalize it and take it to final stages.

Well, and that book was something that really helped me, because it was like Innovators—it was like Innovators and something, and anyways, it just kind of opened my eyes. I realized that I can get 1,000 projects to, you know, 30%, but it’s that last 70 I now understand. I can put a strategy together to get it to the finish line, but like the actual in there and grinding it out every day—like, I start to, you know, the ADD and the ADHD kicks in, and then I see shiny pennies, and I’m looking over here and losing my rhythm. And that’s what my team is just like, “Oh man, this guy, we got to get him some more medication or something,” because—

And that’s exactly it. You know, it took me. I mean, I’ve hired probably thousands of people—like, seriously—and it’s gotten to the point where it’s like, now I have a core team that’s just like, it’s like butter right now. I mean, I probably should knock on some wood, but I just… my team right now, it’s just been awesome. And we’ve just started kind of monetizing the blog ourselves. We’re not up to your level with monetization, and we obviously have clients—that’s where we make a bulk of our money—but I do, like, you know, I’m really intrigued by the affiliate stuff because I’ve always talked about it here and there.

But you know, I interview people like yourself and say, “Okay, well, this is where things can get interesting.” Like, I understand this space. I mean, I’m only getting, what, $170,000 a month. Not too bad. I think you’re what, at $400k right? You’re probably busting through $400k, huh?

Yeah, that’s awesome. Man, God, that’s awesome. And then are you? And then regarding traffic and stuff—so you have one blog post that is kind of like your hero, your kind of end-all, be-all, right, that’s been crushing it for you?

How do you—so, I mean, I understand that you use Bluehost for the hosting side of things. How do you monetize business ideas? You monetizing that at all?

And then what about your course? You’ve got a course as well. What’s your course?

Awesome. And then what do you charge for your course?

And then for your course, what do you use for your platform, like Kajabi, or do you have today?

Awesome. Now that’s exciting, man. Yeah, I know. I’ve got a—I got a course that I’m almost, almost done with. It’s going to be howtobeaninfluencer.com. Is the website? Yeah? So it can be an influencer course, but…

Yeah, I got it. I got it a lot of years ago. I got it years ago. And I was like, I’ve got to do something with this. I bought a lot of influencer domain names early on, when I knew that there was going to be some place that I was going to spend some time. And so that was, and I’ve actually had some offers on that domain name for a few thousand bucks. But I’ve always thought I’m going to, I want to build a course at it.

The course is going to be less about, like, you know, how to get pink poodles and eat caviar and a jet, right? Like, that’s right, but it’s more about, like, personal branding. Like, how to—if you’re gonna go and pitch Nike, like, you know, hotgirl69@gmail.com might not get their attention. I don’t know, I’m just—but yeah, not getting the right attention, right?

So the idea is, how do you build a personal brand so somebody can go look you up? And then, really, the class I teach at UCLA is how to be able to pitch brands. And be able to go to them and say, let me tell you why you need to work with me, because most brands don’t know how to work with influencers.

So the idea of the course is to build that up and say, “Hey, let’s build your personal brand, like you’re talking about, build your blog, and now we can tie that in. About how we’re going to scale this thing and be able to start making some money.” Same thing with this—build the foundation of an influencer, at least your personal brand, and then be able to scale it up through YouTube or Instagram or whatever. But, you know, drive traffic to your website, no different than what you guys are talking about, right?

Yeah, that’s exactly it. That’s exactly it. Yeah, well, that’s cool. So what else have you got? Okay, so you’ve got the course, you’re doing a little bit of consulting, but not a lot. You can pick and choose, because that’s a blessing from the man above. And then you’ve got Bluehost. What’s your second biggest affiliate?

Yeah, yeah. We started to do some comparison ones as well. And we’re kind of working on some—I think we just did one for BuzzSumo and some other ones. I don’t know, it’s like anything else, man, you know how it is. It’s like, this is what I love. It’s what I love about you, is that you and I, if anybody was to look at us, we could be competitors. But I love networking with people, and I love sharing everything. I’m just such, like, a—I don’t know, I always, when I talk to people, I’m like, “Well, you talk to that guy like he’s a competitor.” I’m like, “What does that even mean?” Like, we’re all going after money. Like, to me, it’s like, as long as you don’t tell me a secret, then I go and try to do it. I mean, it’s like, I always look at it like, I’m more of like, kind of like you. You and Adam obviously started something. Like, Adam’s an awesome dude, just kind of this networking of people of like, hey, what’s working, what’s not working. And I just think there’s so much more power in that. And power and numbers and understanding is we’re really up against Google and these—you know, not up against, but we are right. We want to be able to rank and have a good network of a little mastermind group of, you know, seeing what works and seeing what’s not working. And it’s constantly changing. So I enjoy that. I enjoy that.

Yeah, that’s awesome, man. Well, we’re gonna—when Adam’s done frolicking in Spain or wherever he’s at right now, little bastard France—I know. Well, he might. He must have just moved borders since we talked, because every time I look at my thing, I’m like, where are you at now, man? But we’ll have to. We’ll have him out here in Sacramento. We’ll come out and visit you in San Francisco, and I’d have some fun. Well, awesome. And this was awesome. Once again, I knew this is going to be a good podcast. And that’s too funny about my brother, dude. That’s just such a small world. And that funny isn’t Noah, just little angel, though?

Oh, God, go see that little boy. He’s just an A—I mean, an absolute. My mom, my mom goes down there once a week to go babysit, hang out with them. I’m jealous. In fact, I’m gonna add that to my calendar, because just the cutest little baby, little eyes. Oh god, I’m a loser. I’m sorry. Your mom—no, she was there yesterday.

Such a small world. Well, I know where you live now, so that’s super awkward. Yeah, I’m gonna reach out to you, and I’ll get your number, and I’m gonna come out and visit the next few weeks. Actually, I’m supposed to go next week—whole other conversation off the podcast—but I’ll figure it out. We’ll come out and hang out for a little bit, take your lunch or something. Hey, let’s do it, man. All right, buddy. All right, man. We have an awesome rest here Friday. Thank you so much for being on the podcast, talking here soon. Oh, actually, one other thing—if anybody needs to get in contact with you, how would they go about getting in contact with you?

There we go. That’s it, you guys. Thank you so much for being a guest buddy. We’ll be talking with you here soon.

Cool. Thanks, man. Bye.