Social Selling 101 with Expert Dean DeLisle

Yeah. So I was born in Northwest Indiana in a farmhouse, and then all of a sudden, my dad met my mom in England in the military. They decided when I was in first grade, “Hey, let’s move to Australia,” which is where I got my accent. I get to a place where where we go to Australia and we ship all of our stuff, or we get to England, because that’s where my mom’s parents are. We ship this stuff to Australia, then my dad gets really sick, and so we get stuck in England, and we lose all of our possessions.

So imagine that you’re growing up with teddy bears and GI Joes and all this stuff, and you’re in first grade or whatever, and then all of a sudden, you’ve lost all your stuff. We had to start over in England—three years of school—and I was a street kid. We were living in the city, and we literally were running the streets of London like Oliver Twist. I was just running with a pack of kids every day with very little supervision; there was none of that like today when we have helicopter parents and stuff. There was none of that. Yeah, it was just go and come back.

Right, exactly. So I experienced that, and then I was the kid with the funny accent over there. I got bullied a little bit, so I had to deal with some of that. Being a tough kid, a tough kid. And then when I came back, my mom literally decided she was too young—didn’t want to be a mom—and that stuff happens. So they split up. My dad came back to the States with my sister and me, which means I didn’t have another younger sister, and we started over at my grandparents’ house in the south side of Chicago. As the kid with the funny accent, I had to be tough and defend that funny accent.

So I became this tough street kid, and then my dad remarries. Fast forward a little bit—I lined up in Northwest Indiana, which is a suburb of Gary, Indiana, which is a nut. It’s right next to Chicago, so it’s again just tough parts. I grew up as a street kid trying to save myself and my friends from street life, which meant drugs, gangs, and street fights. It was a very tough growing-up environment, but I learned I was fortunate. This is what I wrote my book on: I literally learned that if you want to get out of a bad situation or move forward, you want to connect yourself with better people. And so my dad was always hustling, and at night he was going to school to be a school teacher—because he was in industry and he was burned out on that, and my new mom was a school teacher. I was exposed to a lot of education, a lot of teaching. My dad was always selling stuff. You know what network marketing is, right? My dad was one of the top guys—or became one of the top guys in the country for Shackley, which has been around since the ’70s. In the ’70s, he was selling tons of Shaklee in our garage, and our bedrooms were filled with product boxes because you had to inventory stuff. There was no consignment. I learned how to sell. He was doing networking events in our house. And it was funny because all these shipments were coming in and out, and then my parents in this lower middle-class neighborhood in Hammond literally had shipments coming in and out, but then they got new cars because they were selling so much.

My friends thought my parents were drug dealers, because they were sort of selling different kinds of drugs, but legally. My dad was always about connecting, connecting, connecting. I was about 13 years old. Fast forward some more, and then we’d go into this restaurant that was a treat. When you own some restaurants, you get regulars in there for sure. You take care of those regulars, and they bring people because they’re regulars, and the word travels. We were regulars in this fine dining steakhouse, and the guy who owned the restaurant had our booth on Saturday nights, and our waitress and our dining room, and the owner would pass by and buy my parents a cocktail from time to time.

After a few years, I’m 13, and all of a sudden I’m like, “Hey, I want to work here.” My dad’s like, “You’re not old enough. You gotta get a work permit.” And he goes, “But just ask Mr. Freddie; maybe he’s got something you could do.” So I go up to Mr. Freddy because he always had wads of cash. When you empty the registers, go to the office, put it in the safe, and count the dough, I’m like a street kid thinking, “That’s the life for me in this business.”

Yeah, if I work in this business, I can legally have wads of cash. So anyway, I go up to Mr. Freddie, and he’s this big dude. He’s like, “Yes, young man.” And I’m like, “Mr. Freddie, can I work here?” And he goes, “Well, how old are you?” And I go, “Well, I’m almost 15.” Now I’m 13, and at the time he’s like, “Well, how long until you’re 15?” I go, “Well, about a year and a half.” He goes, “You look pretty. You look old enough. Come in on Saturday. We’ll get you some work.” So then all of a sudden, next thing you know, he’s figuring out how to pay me. I become a busboy, and I meet all these business guys. It’s a business steakhouse, and during the day and in the evening, I loved working the bar because all the business guys came in, they were networking, and I saw patterns of people connecting—the who’s who, and politicians, and all this stuff happening.

Consider a food supp. If you consider food supplements drugs, it can’t be. I think they might have been doing that. Some of those Shacklee vitamins were going around that bar.

Did you fix them up too? So you knew how to do that? That’s cool.

Well, you and I talked about this before. I think especially in today’s world, helping people feel like they belong to you or your brand is key. I believe people who grew up with a connection to hospitality are also very good at building social communities because we’re both in this digital space. I think there’s an element there, and we call it hosting—whether it’s a live event or you’re posting a discussion. More than facilitating, which is too technical and blah blah for me, it’s like if I’m in a meeting, I’m hosting people. It doesn’t even have to be my meeting; I’ll walk into someone else’s event or something, and I will help to host the room. And I think that is a mindset and a mentality where you help people feel welcome in any environment. It then begins to attract people to you, which is how your restaurant or bar probably got famous. Our restaurant was famous because you felt that connection of people welcoming you—not just the hostess, but the whole staff.

I think he had more than a few drinks.

Yeah, it worked. Yeah, right. Timing. There you go. So let’s see: it’s connecting, making the ask, and timing,

Three good lessons –

Yes, right? Dude, you owned a bar, you probably saw this so many times firsthand.

So, I’m going to give a shout out to a bar in Chicago called The Gage. If you ever get to Chicago, I’m taking you there because the food’s good, the people are good. It’s like a super high-end place—a high-end version of Cheers. There are certain people I know who hang out in certain bar areas. It’s just funny because I’m like, “Holy moly, this is like another Cheers.” I know that these guys are going to be here on certain days, and if I want to have a meeting and connect with them, I know where to find them.

Well, I probably read at least part of the definition a couple times a week to people on social selling because they tilt their head and they’re not sure. And I just say, “You want to use social media to close more business.” And they’re like, “Oh, okay, yeah, I can do that.” So really, the essence of it is no different than how my dad was selling Shaklee or anything else. It’s the element of building relationships, period. Secondly, leveraging today’s social media platforms and digital technology— that’s the simple definition. And today it’s LinkedIn, Twitter, Instagram, Facebook, Snapchat, and whatever you’re using depending on your audience. But tomorrow it could be five other technologies. We go over to Europe and overseas—We’re on WeChat and all these other platforms. It’s the vehicle where people gather, whether it’s your bar, whether it’s Freddie’s Steakhouse, whether it’s The Gage, whether it’s LinkedIn or Facebook. When you log in, it’s like going to an event or a restaurant.

I have abs. I just have some tender covering.

No stretching on this show.

I live right over the border in Northwest Indiana. Funny thing is, I was in Chicago for 30-some odd years, and I met my wife, who was from Northwest Indiana. I remember I went all around and then wound up with Merrill Lynch, moving to Chicago after about 30 years. I met my wife mid-part of that journey. I had Jackson, and then all of a sudden, he’s five, and we’re thinking about private schools, what we want to do, and nannies and all this stuff. And I’m like, “Well, let’s go where there’s family and babysitters, and I can pretty much work from anywhere.” So we’re actually in the same home. We moved to Chicago or to Northwest Indiana, but we kept our offices in Chicago, so we have an office in the house, and then we also have studios like this in the house. So sometimes you’ll see me with this type of background, or you’ll see me on the Chicago studio on my…

No, it’s along the river. So if you were to just go south down the state line, it’s literally a 45-minute drive, or an hour, depending on traffic.

Yeah, so I did a couple years at Purdue, and I was going for hospitality, then I switched. When I was at Merrill Lynch, I was in operations, and they sent me to IBM school—it was a lot of technical schooling. So I left Purdue. I’m living downtown, I’m going to school, and I’m literally in the movie The Wolf of Wall Street. If you’ve ever seen that, I was like Jonah Hill in the middle of that thing. It’s a whole ‘nother podcast. But anyway, imagine trying to stay focused and learn a bunch of high-tech stuff—computers I had never seen before and had no background in, but a lot of people didn’t either at that time. All you had to do was learn fast and apply. The programmers were making all the dough, so I thought, “I’ll do some coding.” I tested at a really high logical skill rate, which was funny because I wasn’t super good at math, but I was great at programming, and I thought that was impossible. So anyway, I tested really well, and then I went for a trade degree as a systems programmer, then a systems analyst, then a network engineer. I did a lot of technical degrees, and I was really good at that stuff, but the challenge was that I was a people person, yeah.

Then I transferred to DePaul in Chicago a few years after that, and I wound up leaving Merrill Lynch because, long story short, the CEO got into some challenges and troubles, and anyone associated with him also had to leave at some point. So I was like, “Okay, troubles are going down. I’m going to leave, finish up some schooling, and then I’m going to start a company.”

So I started a company at the age of 23—23, office on record is Wacker Drive. I had no college degree; I was going to school but never finished. It was, as you said, the school of hard knocks. Then I just formed companies and built networks to generate contracts, which is funny because I’ve always been a teacher. As you know, I teach a lot of courses—you and I have taught back-to-back workshops and things like that. I love teaching and the reward of people coming up and saying, “Wow, that really helped me.” That felt good. I have graduate school programs that I’ve written and taught. Legally, you’re not supposed to teach grad school unless you have a graduate degree, but it’s all about who you know, which is my tagline. Anything’s possible if you know the right people. So, shout out to the universities that have had me come in and teach or license my curriculum for the betterment of their schools—I work with universities every day.

Yeah, and I really appreciate all the people who have their masters—and a lot of our clients have doctoral degrees—and I just applaud them for all that work. It was just my circumstances. But here’s the funny thing: the university where I taught the first grad school program was like, “Oh, hey, can you use your LinkedIn thing to help empower our students?” Absolutely—I’ve been doing career workshops around LinkedIn, on how to get hired, and it’s really about building the network, making the ask. Build the network, make the ask. I don’t want to make my book or my programs sound simple, but that’s at the core. There’s a bunch of science, social emotional intelligence, and cool stuff under the hood. They’re like, “Oh my gosh, you’ve got all this science in here. You’ve got all this cool stuff, social emotional intelligence, network science, and technology.” I think they just assumed I had the degree. So what happened was I helped them fill some events for recruiting for the grad school. They were like, “Oh my gosh, you’re just packing the room. We should have a course in this.” I’m like, “I’ll help you do that.”

Now, mind you, at that point, I had never written a course in my life. You and I had talked about that—it’s like, “Yeah, you’re gonna need to do a rubric.” And I go, “What the heck is a rubric?” So I’m calling my buddy, who’s super smart and writes college courses. I go, “Dude.” And he goes, “Oh yeah, I’ll help you put one together.” I put one together—my first one—and the dean looks at it and says, “This is the best rubric I’ve ever seen.” I go, “Probably because I put my whole self into it, not knowing what it was. I thought I was going to get graded on my own rubric.” So anyway, I put together this detailed plan, and it was, probably to this day, one of the best courses I ever wrote. Then I think they just assumed I had all this background. And when I was going through the main office and the people that check all your background and stuff, they’re like, “Hey, we got a problem.” I think that’s a you problem.

Like you guys—yeah, sounds like you have the wrong rules. Yeah, exactly. That’s exactly it. But it’s funny to your point—then all of a sudden they figured out a way. I think that’s where we’re at in our world, in our life. I always say that so many companies, so many businesses are living by these old rules and this old stuff.

And you know this because you’re around content and social media, and it’s like, “Oh no, we can’t have our people online; someone might steal them.” You know, this whole fear factor in corporate America and all these worlds. I’m like, “No, man, your people are the most important thing you should be bragging about—who works there, for sure.” And there’s still not enough of that, even as much as it’s happening.

Yeah. And that’s why we tie it all together. You were talking about social selling, and at the very core, we work in regulated areas. I think the banking, finance, and healthcare sectors were really good because I came from Merrill Lynch, understood that whole world, and I was a rule breaker—I got in trouble. Then I got to know compliance on both sides. It was even funnier: I became a bank auditor within an accounting firm. Imagine that. I’m in an accounting firm with no degree, and I’m a bank auditor—just because I knew computers and how to hack. I saw that whole pathway.

But at the end of the day, it’s not about posting and posting the wrong stuff and all that. It’s about building relationships, having conversations, and really having a good network. And after they know who you are, your credibility is elevated. Go have some conversations and get some easy meetings. That’s the essence of that—whether you’re in a highly regulated industry or just selling whatever, it honestly doesn’t matter. And so we just give you the step-by-steps. And we call them power moves to build those relationships, activate the network, let people know that you exist, and then draw those people in. And our favorite thing—this is my favorite thing, and you’re going to love this—I was dying to talk to you about this. I go into big companies. We love the small companies and the small tactics because this works for anybody. But we’ll go in and say, “Give us your national accounts and give us the top 10 you can’t move on. Give us the top 10 dead wood in the pipeline.” You can’t get in the door. And 100% we get them in the door every time. And all we’re doing is network science, which, if you want to Google, was developed by the US Army. But we take tactical network science. And everyone’s connected now, and you can see the connections. We literally map a network map of how to get into that company. And dude, I used to do this when I was in Chicago and I was selling when I had my own company or in between gigs. I literally would go and work like the security guard at the front desk. I’d bring him donuts, and I’d bring him pizzas for lunch, and I would bring candy in. And I’d be like, “Okay, so let’s see, on the 15th floor, this is Sears, or whoever it is.” I said, “I want to know when these three people come in and out so I can ride the elevator with them or know when to be in their lobby.” I would work the guys that way. I was just doing the same thing—I was mapping out the building. I knew who was in there, and then I was working the security guards because they were the ultimate gatekeeper. Without social media, I was doing the same doggone thing.

Exactly. No, no, yes. Actually, my best friend—my best friend was a lawyer. She was his legal secretary, and at that time, as a side hustle, I was helping all my friends—because computers and software were new—get off of whatever the hell they were using, whatever they typed on before computers, like typewriters. I’m saying there was something else I used to… but anyway, dictation machines, right? Those dictation machines.

So anyway, I was the first one to put—I think it was WordPerfect or something—and computers in their offices. I would take care of my bar tab for a week because we were out all week. It was pretty expensive. They’d be like, “Alright, I’m gonna do another install,” and then my bar tab picked up for the whole week. One of my best friends—my wife—worked for him, and she was working in there while I was installing the computer and everything. And I think at the time, she was six years younger than me, so she was in the office and super young, and I really wasn’t paying attention because she was super young at the time. Then she left, went back to school, and came back, and she’s 21 and I’m like, “Hey, who’s that?” And he goes, “Oh, that’s Holly. She used to work here.” And I was like, “Oh, that’s her.”

Remember, right? Exactly. And then next thing I know, we started meeting at bars, and we actually dated behind his back for six months. He’d say, “Yeah, she’s dating some scumbag. He keeps her out all night. She’s late for work every day. The buyer doesn’t buy her dinner, takes her out all night.” And he never put the two and two together that I wasn’t with him on those nights because we were out every night. I wasn’t with him—I was with her. And so he never put it together. And it was like, finally he figured out…

Yeah, so Forward Progress is digital marketing, just like you guys do content marketing and things like that. Thank you for all your mentorship and help. I heard you’ve really helped change Monica’s world at our office—she’s praising you. Like Shane Barker, I said, “Well, you just keep pushing his content out there. If he’s helping you, help him back.” And she’s like…

No, I told her you were in Istanbul. or something like that.

Dude, we’re all human. Man, we’re all human. But no, I appreciate the permission to stalk. So I said, you can find them on social media—that’s where you go, that’s how you find any of us. Anyway, we really focus on the employee advocacy piece. We call it humanizing the brand, right? So anything that humanizes the brand—we really have these engagement boosters where we attach people to networks, wake them up, and then we take really good content, like you guys do, and present thought leadership for the people in the brand. Okay?

So, you know, that’s the content we focus on, and then there’s digital things we do around that—traditional digital marketing, if you will. Social Jack is more committed to education. It’s an academy, it’s online coaching. All the 120,000-plus people that we’ve trained on social selling, influencer development—we’re more on the B2B influencer side, where we’re helping business people become influencers and thought leaders in their industry. We have programs where they come in, train and coach with us, and then they might say, “Can you help me look better?” And then all of a sudden, we switch. We bring in the Forward Progress team, they give them a facelift, and run them through 90-day sprints where we can just take them through the factory. Boom—they pop up and they look really good.

Well, the book’s called “First”, right? And it’s the Street Guide to Digital Business Influence. If you think about anybody in business, they either want to be the first hired, or the first considered to be hired—whether it’s for a job or for sales, or if you own a business, it doesn’t matter. It’s always about being first, top of mind—the one people think of. It’s like, “Oh, I want some really good content strategy. Oh, I’ve got to call Shane Barker. I want influencers, or I want my employees to be champions. I’m going to call Dean over at Social Jack.”

So it’s like, you want to be that person people think of first. I named it “First”. It talks about taking those lessons—from Freddie Steakhouse and all the way through the Shaklee lessons and everything else—and really the step-by-step process we use to be first in your network, the top-of-mind person, the first one people want to hire within your industry, and the first online that they find. We really give you all those tactical steps.

Yeah. So it’s really about building trusted relationships and leveraging them to close more sales—moving faster through the pipeline with whatever digital tools you need, like LinkedIn, Facebook, Twitter, Instagram, wherever your audience hangs out. It doesn’t matter what you’re selling or to whom. And again, it’s almost like if you were to target the bar where you know those guys hang out or target an event because you know your ideal audience is filled with doctors or whoever you’re selling to, you can go to that specific event. Social media is no different. And so if you understand the formula of building relationships and leveraging those relationships—and I want to emphasize, for us we always teach it with mutuality—like you and I, in a short amount of time, over the course of a year or whatever, have become friends. We share things we busted our butt to put together, and it’s like, “I have no problem going, ‘Hey, here’s a contract I use. Yeah, here’s how we do it.’”

And so that’s where you need to get to with people—where there’s this feeling, “Oh, you know what, I trust that they’re going to do the right thing with it and not just put their name on it and screw me over.” It’s about building trust and relationships with the intent to be on that buying journey together, so you’re going to help them be better and look good within their organization, in their job role, and then participate in that whole function. For us, it’s about overcoming the challenge of being the last one in the pipeline. We want you to be the first one in the pipeline.

Right. And it’s funny—in our office, we have this thing where we say it probably once a week, “You should probably get a royalty check at some point.” But it’s like, I go, “Well, what would Shane Barker do?” And then Monica said, I think last week in her meeting—if it’s content-related—she’s like, “Well, what would Shane Barker do?” So just so you know, your name is ringing through the halls and…

Wait till it warms up; we’ll get you to Wrigley Field.

“Ask Shane”, it would be like the simplest call to action.

Well, if you do that, I could be standing there pointing.

Well, you probably don’t remember, but back in the day, it was like, EF Hutton, So, and then they’d be like, “yeah, EF Hutton”. And then everyone would stop.

LinkedIn? Twitter is good because people listen on Twitter—you can usually tell what they pay attention to and what their personal interests are. You can see what they follow; it’s super transparent. I like that. On Instagram, you get the visual, humanitarian side of people if they’re on there, though not everybody is. And on Facebook, if they’re open, I like that because you usually see the family interaction at some level. So I like those, again depending. We’ll even have tactics where you start on Twitter, then look at where people are hanging out, where they share and stuff, and how you can get to know them better by finding commonalities. So we like all those I mentioned. And then there are advocacy platforms like Gaggle and Elevate with LinkedIn that are good. LinkedIn Navigator helps out too. Unfortunately, it’s restricted to LinkedIn, so any of those LinkedIn products are sometimes obviously a bit more biased toward that platform. So those we like.

And then there’s some good listening tools out there, like Sprinkler and others, where you can listen to your advocates. We’re just getting ready to release a top 40 list. I don’t know if you know, but in the influencer space and social selling, what you’re trying to get to is the person that’s going to influence a buying decision in their company. They’re influencers in the business world, even within their walls. You can use listening software to track those influencers. If you’re trying to get into Boeing, Microsoft, or a big company, you can actually listen in. So I would suggest using listening tools as well.

Yeah, and there are different budgets and things, so you just have to navigate around that. We help people sort that out and figure out what’s best to use, which ones make sense. And don’t forget about YouTube—it’s a social network—and so is Amazon. There are a lot of social networks out there where you can find people being themselves, doing their thing, and know what they like and don’t like. Sometimes that’s part of building the relationship, and learning those things ahead of time can help you gain traction.

Yeah, if you go to Social Jack, we have a lot of free classes. We’re like Shane, and we give away way too much—my wife yells at me at least three times a week. But we have very affordable classes for individuals or small businesses. If you go to, I think it’s salesjack.net, you can get our entire course for 100 bucks. So if you do that and listen to the fast track—four modules—we take you through LinkedIn, and I always recommend Navigator, or at least the advanced version if you’re serious about sales and social selling. But if you’re going to buy it, there’s no pixie dust here. You don’t just buy the course for 100 bucks, or buy Navigator for 70 bucks a month at that special price, and then expect magic to happen. You have to show up, have conversations, build a network, build your list—start going into that process. It’s important for people to know not just to buy things, but to do things with what they bought. It drives me nuts to see people buy stuff and then say, “It’s not working.”

Shane, you know how much time per day we require? Probably an hour to it—20 minutes a day, 20 minutes, folks. It’s like eight minute abs or six minute abs, or whatever you came out with, you know? So we’ve had 20 minutes a day—we were the first 20 minutes a day, I think, like nine years ago. And so I’m a time chunker, a time blocker. I do everything in time chunks.

Well, and there’s even better than that. Some people say you should generate one referral or one appointment every five minutes. When you’re on point, you’re setting the intention to log in and come out with an appointment. Decades ago, we used to train people to go into events and say, “I don’t care if there’s 1,000 people or 10 people—your intent is to come out with an appointment every five to 10 minutes of networking activity.” With social media, you’re so much more efficient because you can see who they are, what they do, and so much more about them without having to have full-on conversations to get to the deal.

I have a PSA—public service announcement—for all of you that keep emailing me, telling me you’re going to help me generate more sales on LinkedIn. I think I already know how.

“I’m going to teach you something you’ve never heard.” I was like, “Okay, you probably stole it off my slideshow.”

Well, a lot of the same tactics. I think videos are obviously always going to continue to get stronger, which we all talk about, but I think that networks are actually going to get smaller before they get bigger. That’s a prediction of mine—that people are going to start wise-ing up, and it’s like, “Oh my God, I have 10,000 connections, but I have no sales.” I think it’s going to get to the point where people are going to realize, and we’ve had people be highly successful with like 100, 200 connections in the core counts of their database, you know.

And I think people are starting to wake up to the fact that if they have 10,000 connections, they’re going to get 9,000 pieces of junk. Because they have 10,000 connections—did you hear what I said? Wake up. I also think with this whole movement of Instagram removing likes, it’s going to generate a little more authenticity, and I’m hoping for that, though I’m not certain it’s going to happen.

Let the brands have those bigger numbers. But you know what? For the individuals and the people, those of us—especially business influencers—most of ours are nano influencers or micro influencers that are highly successful, some making millions of dollars a year in their bank account individually, yeah, as top producers.

I would say my computer, the internet and Chrome.

No. So, yeah. So anyway, and just as, just, so you know, out there, I’m a big-time Office user. So I use all the Office tools, you know, I’m just like, you know, I buy them anyway and use them.But I would say I’m a big fan of Navigator—LinkedIn Navigator as a social sales tool. I think, you know what, I’m impressed with that too. Even though I’m a Microsoft guy and a Windows guy, I do like how Google Cloud, Google Drive, Google Docs, and Google Sheets have done a good job. Another couple of free things that might be good: I’m a big fan of HubSpot. I think they do an excellent job with CRM and getting people out of the gate for free—even though you’ll pay eventually.

But I think if you’re looking for that quick start CRM for managing relationships, it’s a really good platform. I like Nimble—another CRM platform. For email, my favorite pick is probably Active Campaign. Out of all the email tools out there, I’ve used them all, still use a couple at a time for different clients for different things, but Active Campaign is bang for the buck with inbox delivery, which I think is really good. And then there’s all kinds of support—there’s all kinds of things, like Sprinkler. We like Plannable for content collaboration with our clients. It’s a really good “see what you get” type content platform for social. Social Report has some good analytics at a discounted price compared to the rest of the ones on the street. Another good—I’m a big project management guy—we use Airtable. Yeah, for sure. It used to be Smartsheet, and they were charging us per user and everything. Honestly, I haven’t hit a limitation in Airtable, and we have 25, 30 people on it without paying a nickel.

John’s a long-term friend of mine. I was one of the top gold mine resellers back in the day.

I’ve been a long-term fan and follower of Tony Robbins, just because I grew up with fire walks, and I used to do coaching for him and some of his programs. I think that would be fascinating. I’d also have dinner with Ben Franklin. I mean, that guy was like a freaking everything. I see him like me, too—you know, he was just like, “Whatever it takes. I’ll do this, I’ll try that, I’ll make it happen.” And as a third person, I’d have dinner with my dad. I miss my dad.

Yeah, about, I think it’s about two, three years now. Man, yeah, I’d give anything to have dinner with him.

Yeah, so I’ve had this on my board, and I’m going to work hard in 2020. But Social Jack has a whole digital citizenship program that we’ve taught in schools and churches to help the young kids of today understand the responsibility of being a good digital citizen. I would get that foundation and have it rocking throughout every school in the world. doesn’t have a chance—just to help those people know that if they can really make a few good, positive connections from where they’re at, and if they can really put themselves in the game, all they have to do is ask for help. People are going to be around at some point who will give them that help. And if they can get that simple structure and just be responsible online, they can have whatever they want. I would get that.

And honestly, and just so you and I know, because I’m always authentic. I didn’t read your questions.

Because I always like how you and I talk and flow. And I’m like, I’ll be able to talk and answer whatever the heck. I did glance over them, but I was like, “You know what? I got this.”

I scanned them, and that’s my disease. In this world, I scan a lot of material, so I miss things but I like the spontaneity.

Go to deandelisle.com, or just hit me up on social and pretty much on most any of the channels, and I’ll respond, so.

Yep, same here, man, and I appreciate you and everything about you, and keep doing all that good out there and helping…

All right. Well, thanks, man, take care.