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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
A man with a beard and mustache, wearing a suit and white shirt, holds a microphone in one hand while gesturing with the other. He appears to be speaking or presenting. The image is in black and white.
A man with a beard and mustache, wearing a suit and white shirt, holds a microphone in one hand while gesturing with the other. He appears to be speaking or presenting. The image is in black and white.

Talks & Interviews

An archive of Shane’s work & insights from across the web

With two decades in the digital marketing space, Shane has carved out a niche as one of the field’s thought leaders. His insights help digital marketers and online entrepreneurs realize their true potential.

Below, you’ll find Shane’s contributions to digital marketing platforms.

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Heneka Watkis-Porter

How to Build a Successful Influencer Marketing Program, with Shane Barker

Content MarketingInfluencer Marketing

Shane Barker shares with Heneka Watkis-Porter how to build a scalable, ROI-driven influencer marketing program—breaking down strategy, tools, and mindset for brands. From grassroots engagement to enterprise campaigns, it’s a masterclass in influencer marketing done right.

Watch original interview
25 mins, 50 secs
Mar 7, 2024
Vacation Rental Formula Business School

VRS310 – How to Make Influencer Marketing Work for Your Short Term Rental Business with Shane Barker

Content MarketingInfluencer Marketing

Shane Barker joins Heather Bayer on the Vacation Rental Success Podcast to reveal actionable tips for using influencer marketing to drive bookings in the short-term rental space. Learn how to negotiate, find the right influencers, and measure ROI.

Watch original interview
53 mins, 5 secs
Jan 24, 2024
SaaS Sessions

S1E2 – Ultimate Video Marketing Strategy ft. Shane Barker

Content MarketingCRO

On SaaS Sessions, Shane Barker dives into the power of video marketing for B2B brands—covering lead generation, platform strategies, and personalization tools like Bonjoro. A must-listen for SaaS marketers ready to scale with high-converting content.

Watch original interview
15 mins, 58 secs
Jan 18, 2024
Getida

Helping Amazon Sellers Remove Negative Reviews | Shane Barker

Brand BuildingCRO

On Getida’s PrimeTalk Podcast, Shane Barker, Founder and CEO of TraceFuse.ai, reveals how Amazon sellers can ethically remove negative reviews using AI-driven strategies. Discover actionable methods to safeguard your brand reputation and boost conversion rates.

Watch original interview
53 mins, 47 secs
Dec 7, 2023
Getida

Optimizing Amazon Reviews: White-Hat Techniques | Shane Barker

Brand BuildingSEO

Shane Barker joins the Sellernomics Podcast by Getida, revealing powerful white-hat strategies for optimizing Amazon product reviews. Learn how ethical, AI-driven tactics can effectively combat negative reviews, boost customer trust, and elevate your brand’s reputation on Amazon—without risking compliance issues.

Watch original interview
37 mins, 13 secs
Oct 4, 2023
Ecomcy

How To Get Rid Of Your Negative Reviews – Shane Barker – EP# 155

Brand BuildingSEO

Shane Barker joins The Ecommerce Lab Podcast hosted by Ecomcy, sharing actionable insights on removing negative reviews, protecting your online reputation, and converting customer feedback into growth opportunities. Discover strategies to enhance brand credibility and navigate complex review management processes effectively.

Watch original interview
30 mins, 26 secs
Sep 21, 2023

Apply to work with Shane's team.

Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.