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Affiliate Marketing’s Evolution and What the Future Holds with Michael Cole


Michael Cole

Michael Cole started as an affiliate manager at a boutique agency after college. He was hands-on with the strategy from the beginning and has since helped various companies implement affiliate strategies. Currently, he is the VP of Marketing at Everflow, a Partner Marketing Platform that helps clients manage all performance-driving partnerships. These include affiliates, media buying channels, influencers, and apps. He also has in-depth experience with mobile acquisition, and currently lives in Oakland, California.
WEBSITE: Everflow


  • About the Evolution of Affiliate Marketing
  • About the Affiliate Marketing Trends That Defined 2020
  • What the Future Holds for Affiliate Marketers

On this podcast episode, Michael Cole from Everflow talks about the evolution of affiliate marketing and offers a tip for those looking to become affiliate marketers.

He also talks about the trends that dominated the affiliate marketing space in 2020 and what marketers should expect in 2021.

On a fun note – Michael talks about three people he would love to dine with, his love for podcasts, and so much more.

Listen to the episode for more information.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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