Affiliate Marketing’s Evolution and What the Future Holds with Michael Cole

TODAY'S GUEST

Michael Cole

Michael Cole started as an affiliate manager at a boutique agency after college. He was hands-on with the strategy from the beginning and has since helped various companies implement affiliate strategies. Currently, he is the VP of Marketing at Everflow, a Partner Marketing Platform that helps clients manage all performance-driving partnerships. These include affiliates, media buying channels, influencers, and apps. He also has in-depth experience with mobile acquisition, and currently lives in Oakland, California.
WEBSITE: Everflow

YOU’LL LEARN

  • About the Evolution of Affiliate Marketing
  • About the Affiliate Marketing Trends That Defined 2020
  • What the Future Holds for Affiliate Marketers

On this podcast episode, Michael Cole from Everflow talks about the evolution of affiliate marketing and offers a tip for those looking to become affiliate marketers.

He also talks about the trends that dominated the affiliate marketing space in 2020 and what marketers should expect in 2021.

On a fun note – Michael talks about three people he would love to dine with, his love for podcasts, and so much more.

Listen to the episode for more information.

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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