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The Anatomy of a Perfect Video with PlayPlay's CEO, Thibaut Machet


Thibaut Machet

Thibaut Machet is the CEO and Co-Founder of PlayPlay, an online video-making tool for social media marketing teams and communication professionals. Some of their clients include Heineken, Dailymotion, Decathlon, AXA, Adecco, Olympique de Marseille, and others. Thibaut is also the Founder and Director of the French Football Film Festival, "La Lucarne," held every year in Paris since 2012. He has spoken at summits such as The Content Summit 2021, and hosts the podcast video series for PlayPlay titled, "3 Learnings From." Thibaut currently lives in Paris.


To get ahead in the marketing game, it’s crucial for marketers to leverage video marketing. But that also means that your target audience gets exposed to too much video content.

So what tactics can you use to make your videos stand out?

Thibaut Machet answers this question on this episode of the Marketing Growth Podcast. He discusses the anatomy of a perfect video and what it takes to hold the audience’s attention.

Tune in for more information!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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