Brand Communication: Best Strategies & Common Blunders With Francis Bea
TODAY'S GUEST
Francis Bea
Francis Bea, Founder, and MD of Eleven International, specializes in Cross-Border Marketing. His agency works with clients in the niches of Artificial Intelligence, Cryptocurrency, Robotics, and others. He has helped tech companies like Como Wallet and Cast Box transform into globally recognized brands. For work, he spends his time shuttling between New York City, Beijing, and Hong Kong.
WEBSITE: Eleven International
YOU’LL LEARN
- How to Improve Brand Communication
- Which Common Mistakes Should You Avoid in Strategic Communication?
- Pros & Cons of Working With Startups and Established Brands
Key Takeaways
[0:34] Francis’ Advice: Strategies to Improve Digital Communication
[5:41] Common Blunders in Strategic Communication
[11:43] Francis’ Big Clients & Their Successes
[14:24] Startups vs. Established Brands: Which Ones Are Better to Work With?
Your brand messaging tells your audience why they should pick you over your competitors. If you are not able to effectively highlight your USP, you are going to lose out on customers.
In this podcast episode, Francis Bea reveals some of the most effective strategies that you can use to improve your brand communication. He also discusses some common mistakes that marketers can avoid.
Towards the end of the conversation, he talks about his experience working with big brands as well as startups.
Tune in to the podcast to hear his insights!
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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