Brand Communication: Best Strategies & Common Blunders With Francis Bea


Francis Bea

Francis Bea, Founder, and MD of Eleven International, specializes in Cross-Border Marketing. His agency works with clients in the niches of Artificial Intelligence, Cryptocurrency, Robotics, and others. He has helped tech companies like Como Wallet and Cast Box transform into globally recognized brands. For work, he spends his time shuttling between New York City, Beijing, and Hong Kong.
WEBSITE: Eleven International


  • How to Improve Brand Communication
  • Which Common Mistakes Should You Avoid in Strategic Communication?
  • Pros & Cons of Working With Startups and Established Brands

Key Takeaways

[0:34] Francis’ Advice: Strategies to Improve Digital Communication

[5:41] Common Blunders in Strategic Communication

[11:43] Francis’ Big Clients & Their Successes

[14:24] Startups vs. Established Brands: Which Ones Are Better to Work With?

Your brand messaging tells your audience why they should pick you over your competitors. If you are not able to effectively highlight your USP, you are going to lose out on customers.

In this podcast episode, Francis Bea reveals some of the most effective strategies that you can use to improve your brand communication. He also discusses some common mistakes that marketers can avoid.

Towards the end of the conversation, he talks about his experience working with big brands as well as startups.

Tune in to the podcast to hear his insights!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


    Leave A Comment

    More to listen

    Challenges and Tips for Marketing Automation with Mike Korba, CCO and Co-Founder of

    Key Takeaways Challenges of Marketing Automation Migrating to Usercom Tips for Implementing Marketing Automation Future of Marketing Automation Success Story of Usercom Usercom’s Growth Story Mike Korba is the Chief...
    Read More [...]

    Personal Branding & Content Creation – A Discussion with Cynthia Johnson

    Key Takeaways: Cynthia’s Family Background Interesting Facts About Cynthia’s Life Cynthia’s College Years Cynthia’s Early Career Travel Stories Inception of Bell + Ivy Why Personal Branding is Important...
    Read More [...]

    Content Marketing Tools and Content Repurposing - Podcast Interview with Brittany Berger

    Key Takeaways: Brittney’s Journey From a Freelancer to an Entrepreneur PR and Content Marketing 25 & Selfish Personal Writing Style Goes a Long way Working Smarter to Working Brighter Importance of Mentorship...
    Read More [...]

    Subscribe to Our Marketing Newsletter