AI is opening up possibilities in almost all fields. Content and social media marketing are no different. With machine learning and AI, marketers can make smarter decisions that get more effective results.

Brennan White is the CEO of Cortex, a social media artificial intelligence software solution company. On Shane Barker’s Marketing Madness Podcast, he discussed how AI can be used for social media marketing.

Based on the discussion, here is how you can leverage AI for creating better content:

1. Get Social Insights

Knowing your audience is the key to succeeding at marketing. With AI social listening tools, you can keep a tab on your brand mentions and reputation. It can also help you find emerging trends in your industry.

You can use these insights when you’re looking to create fresh content. Instead of just creating content, the smart way is to create effective content.

So, if your target audience is talking about an upcoming music festival, you can create posts that are somehow related to it. When you give your audience what they are interested in or looking for, you are more likely to get new leads.

You can even decide to launch or withdraw products based on these insights.

Starbucks uses AI to track the consumption habits of customers. Based on what’s popular, they decide which items should stay on their menu.

2. Predictive Analysis

Another key advantage that AI offers is its ability to predict what consumers are likely to buy. From a sales and marketing perspective, that’s a huge plus. Consumer data can help you predict trends. Even before you put your product on the shelf, you can use AI to see its sales forecasts.

While strategizing, you can use this data to your advantage. You can send your customers relevant offers when you’re expecting them to run out of your product. Or you can also make changes to your product based on audience preferences.

For instance, if you find that red colored labels get the attention of your customers more than black ones, you can change your design.

For more insights on how AI can help you take your social and content marketing strategy to the next level, tune in to the podcast. If you have any questions about the discussion, you can share them in the comments section. We’ll get you the right answers!

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.