Cat Howell is a marketer who is passionate about Facebook Ads. She is the Founder and CEO of Eight Loop Social and the FB Ads Academy. She also runs Facebook Ad Hacks, one of the largest Facebook groups targeting Facebook ad buyers around the world. To train budding Facebook ad agency owners, freelancers, and marketers, she built The Academy and Digital Distillery. She has worked with clients like Coca-Cola Amatil and Contiki and has been featured in Entrepreneur, Business Rockstars, Inc. Magazine, and other publications.
- How to Pick a Niche For Online Courses
- Why It’s Okay to Fail
- Why It’s Important Build Personas For Online Courses
[0:27] Succeeding with Online Courses
[6:23] Building a Strategy to Launch Your Online Course
[8:16] Courses and Services: How Are they Interlinked?
[14:17] Failure is Crucial
Cat Howell has helped her clients grow from zero to six-figure revenue. She believes that online courses are disrupting the way we look at education. In the episode, she explains how online courses can be a tool to boost brand awareness, get more revenue, and grow your business.
In the episode, she also talks about the importance of creating different avatars or personas while creating an online course.
Tune in to the episode now.