On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it.

Some of the key themes he talks about include:

  • Which metrics should brands consider while doing an influencer marketing campaign?
  • What are the pillars for creating a successful influencer marketing campaign?
  • What will influencer marketing and social commerce look like in 2022?

Tune in to the episode for some interesting insights.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.