Effectively Managing Affiliate Partnerships with Everflow's VP of Marketing, Michael Cole


Michael Cole

Michael Cole started as an affiliate manager at a boutique agency after college. He was hands-on with the strategy from the beginning and has since helped various companies implement affiliate strategies. Currently, he is the VP of Marketing at Everflow, a Partner Marketing Platform that helps clients manage all performance-driving partnerships. These include affiliates, media buying channels, influencers, and apps. He also has in-depth experience with mobile acquisition, and currently lives in Oakland, California.
WEBSITE: Everflow


  • About Everflow and What it Does
  • How Everflow Does Attribution
  • What Differentiates Everflow from Their Competitors?

Key Takeaways

[01:18] Growing Up in Oakhurst, California

[03:34] Michael's Family Background

[05:12] Understanding the Video Game Industry

[07:28] Learning How to Balance Academics With Parties

[08:48] Michael's First Job at Santa Barbara

[10:53] Exploring Japanese Language and Culture

[13:53] Michael’s Association at Everflow

[17:01] What Everflow Does

[18:52] How Everflow Does Attribution

[21:34] What Differentiates Everflow?

Michael Cole is the VP of Marketing at Everflow, a partner marketing platform. He started working in the affiliate marketing industry immediately after college.

He has in-depth knowledge of what works in the affiliate space.

On this episode, he discusses his journey into Everflow and what sets the platform apart from other similar platforms.

Additionally, Michael explains how Everflow helps marketers with attribution through affiliates, media buying channels, and influencers.

Tune in to find out how your brand can benefit.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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