Decoding the Product-Market Fit with Greg Poirier
TODAY'S GUEST
Greg Poirier
Greg Poirier is the Founder of CloudKettle, a Canada-based enterprise sales platform. An avid technology enthusiast, Greg has been featured on the Salesforce blog and the “Marketing Over Coffee” podcast. Greg has many industry awards to his credit, notably the EY Entrepreneur of the Year (2018) and Atlantic Business Top 50 CEOs. Greg’s company, CloudKettle, specializes in formulating disruptive sales and marketing solutions, especially for B2B SaaS organizations. The cloud-powered platform has been responsible for growth hacking revenue through lead generation, marketing automation, and sales management and renewals. Among other things, Greg mentors budding technocrats and is a sought-after advisor and speaker at big-league events like Sales Machine and Digital Summit. Greg lives in Nova Scotia with his wife and two kids.
WEBSITE: CloudKettle
Why should companies strive to achieve the right product-market fit early on? This is the question that Greg answers on this podcast episode.
Companies that are blessed with the right product-market fit tend to take it for granted. Little do they know how easy their sales and marketing teams have it in comparison to peers with mismatched products and market demand.
On the flip side, getting the right product-market fit on a platter can trigger the lazybones syndrome in your teams. Learn how that happens by tuning in to the conversation.
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Leave A Comment
More to listen
Building a $50,000/Month Blog with Ryan Robinson
Key Takeaways Ryan’s Life Fun Facts About Ryan Ryan’s Parents Ryan’s Entry Into Digital Marketing Beginning of Ryan’s Blog Transition of the Blog A Strange Coincidence Breakdown of Ryan’s Income from his...
Read More [...]
How to Build Powerful Backlinks: A Discussion with 180 Marketing’s Founder, Jeff Oxford
To boost your brand authority, you need to get backlinks from relevant, authoritative websites But link building strategies are evolving very fast So which tactics are in trend these days and which tactics give assured results Jeff Oxford...
Read More [...]
The Psychology of Selling: A Conversation With Cat Howell
Cat Howell is the Founder and CEO of Eight Loop Social, a marketing agency She also runs one of the largest Facebook groups for marketers called Facebook Ad Hacks In this episode, she reveals that before she became a marketer, she was an illegal...
Read More [...]
0 Comments