Decoding the Product-Market Fit with Greg Poirier
TODAY'S GUEST
Greg Poirier
Greg Poirier is the Founder of CloudKettle, a Canada-based enterprise sales platform. An avid technology enthusiast, Greg has been featured on the Salesforce blog and the “Marketing Over Coffee” podcast. Greg has many industry awards to his credit, notably the EY Entrepreneur of the Year (2018) and Atlantic Business Top 50 CEOs.
Greg’s company, CloudKettle, specializes in formulating disruptive sales and marketing solutions, especially for B2B SaaS organizations. The cloud-powered platform has been responsible for growth hacking revenue through lead generation, marketing automation, and sales management and renewals.
Among other things, Greg mentors budding technocrats and is a sought-after advisor and speaker at big-league events like Sales Machine and Digital Summit.
Greg lives in Nova Scotia with his wife and two kids.
WEBSITE: CloudKettle
Why should companies strive to achieve the right product-market fit early on? This is the question that Greg answers on this podcast episode.
Companies that are blessed with the right product-market fit tend to take it for granted. Little do they know how easy their sales and marketing teams have it in comparison to peers with mismatched products and market demand.
On the flip side, getting the right product-market fit on a platter can trigger the lazybones syndrome in your teams. Learn how that happens by tuning in to the conversation.
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Leave A Comment
More to listen
Powerful Digital Trends You Need to Know in 2020 with Brian Fanzo
Key Takeaways Brian’s Life Story Growing Up in Virginia Beach Brian’s First Job Brian’s Work at the DOD Brian’s Journey with ADHD From Being an Employee to Starting iSocialFanz Future Trends FOMO Fanz Podcast...
Read More [...]
What Makes the Indian Internet Industry Unique: A Discussion with Co-Founder of Nearbuy.com, Ankur Warikoo
Key Takeaways [spp-timestamp time="3:54"] Ankur’s Relationship With His Sister [spp-timestamp time="6:14"] Ankur’s Obsession With X-Files [spp-timestamp time="11:01"] From Astrophysics to Entrepreneurship [spp-timestamp time="20:54"]...
Read More [...]
A Deep Dive into GetEmails with the Co-Founder & CEO, Adam Robinson
Key Takeaways [spp-timestamp time="01:27"] Adam’s Background [spp-timestamp time="04:37"] Discussing Swimming and Discipline [spp-timestamp time="06:03"] What It Takes to Be an Elite Athlete [spp-timestamp time="09:53"] From College to...
Read More [...]
0 Comments