Why should companies strive to achieve the right product-market fit early on? This is the question that Greg answers on this podcast episode.

Companies that are blessed with the right product-market fit tend to take it for granted. Little do they know how easy their sales and marketing teams have it in comparison to peers with mismatched products and market demand.

On the flip side, getting the right product-market fit on a platter can trigger the lazybones syndrome in your teams. Learn how that happens by tuning in to the conversation.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.