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Decoding the Product-Market Fit with Greg Poirier


Greg Poirier

Greg Poirier is the Founder of CloudKettle, a Canada-based enterprise sales platform. An avid technology enthusiast, Greg has been featured on the Salesforce blog and the “Marketing Over Coffee” podcast. Greg has many industry awards to his credit, notably the EY Entrepreneur of the Year (2018) and Atlantic Business Top 50 CEOs. Greg’s company, CloudKettle, specializes in formulating disruptive sales and marketing solutions, especially for B2B SaaS organizations. The cloud-powered platform has been responsible for growth hacking revenue through lead generation, marketing automation, and sales management and renewals. Among other things, Greg mentors budding technocrats and is a sought-after advisor and speaker at big-league events like Sales Machine and Digital Summit. Greg lives in Nova Scotia with his wife and two kids.
WEBSITE: CloudKettle


  • How the Right Product-Market Fit Helps Businesses
  • The Downsides of Having the Right Product-Market Fit
  • Which Audit is Better: Internal or External?

Why should companies strive to achieve the right product-market fit early on? This is the question that Greg answers on this podcast episode.

Companies that are blessed with the right product-market fit tend to take it for granted. Little do they know how easy their sales and marketing teams have it in comparison to peers with mismatched products and market demand.

On the flip side, getting the right product-market fit on a platter can trigger the lazybones syndrome in your teams. Learn how that happens by tuning in to the conversation.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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