As the General Manager of Perfect Audience, Eric Stockton is currently responsible for over 70 million top-line sales and $3 million in ad budgets. Their platform helps marketers increase their revenue through retargeting. He is in charge of driving the overall company growth by developing new AI in advertising and integrating with key partners. Previously, he was a keynote speaker at various marketing trade shows, including the ecommerce retail Executive Summit, ContentBiz, MarketingSherpa events, and others. He currently lives in Buckhead, Atlanta.
WEBSITE: Perfect Audience
- What to Expect From Digital Advertising in 2021
- How to Run Effective Digital Ads
- Which Mistakes to Avoid When Running Digital Ads
- Why Retargeting is Crucial in Marketing
[0:30] Digital Advertising Trends to Look Out For in 2021
[3:12] Digital Advertising Tips to Get Through Challenging Times
[8:15] Major Mistakes That Marketers Made in 2020
[10:45] Why Retargeting Is Important
Listen to Shane Barker and Eric Stockton as they talk about digital advertising trends to look out for in 2021. In this episode, Eric discusses trends that took shape during the pandemic and what marketers can look forward to in 2021.
He also shares some tips on how to run digital advertising campaigns and the common mistakes that you should avoid.
Listen to their conversation now.