Eric Stockton on Why It’s Important to Break Silos in Marketing
TODAY'S GUEST
Eric Stockton
As the General Manager of Perfect Audience, Eric Stockton is currently responsible for over 70 million top-line sales and $3 million in ad budgets. Their platform helps marketers increase their revenue through retargeting. He is in charge of driving the overall company growth by developing new AI in advertising and integrating with key partners. Previously, he was a keynote speaker at various marketing trade shows, including the ecommerce retail Executive Summit, ContentBiz, MarketingSherpa events, and others. He currently lives in Buckhead, Atlanta.
WEBSITE: Perfect Audience
YOU’LL LEARN
- How Perfect Audience Can Help Marketers
- About SharpSpring’s Acquisition of Perfect Audience
- Who Is Perfect Audience’s Main Target Market?
- Which Brands Are Using Perfect Audience?
- About Perfect Audience’s Future Plans
RESOURCES
Key Takeaways
[01:16] Eric Growing Up
[7:20] Eric’s First Job: Building Computers to Earn Money
[10:32] Eric’s Association with Perfect Audience
[12:11] Why SharpSpring Acquired Perfect Audience
[14:12] Who Is Perfect Audience Designed For?
[19:41] Perfect Audience’s Use Cases & Success Stories
[22:54] The Future of Perfect Audience
Listen to Shane Barker and Eric Stockton as they talk about Perfect Audience, a specialized retargeting platform. In this episode, he talks about the evolution of the company and how marketers can use it for advertising.
He also discusses different use cases of the platform and how big brands are leveraging it to grow their businesses.
Tune in to the conversation now to learn more about Perfect Audience
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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