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Executing Automation the Right Way: A Discussion with Greg Hickman, AltAgency’s CEO


Greg Hickman

Greg Hickman is the owner and CEO of AltAgency, a Denver-based agency that helps freelancers and service providers scale their businesses. Greg manages the Knowledge Series events conducted by the Colorado American Marketing Association. He has also delivered expert presentations at various conferences such as the Social Media Marketing World, YouPreneur Summit, Ugurus Live, and others. Greg is an expert in funnel building, marketing automation, and mobile marketing. And his greatest achievement? He has built a business that has helped over 350 business owners get paid for work that they love doing. Greg loves mountain biking and currently lives in Denver, Colorado.
WEBSITE: AltAgency


  • What Automation Means for Agencies
  • When Should Agencies Use Automation?
  • Tools That Help with Automation

How and when should your agency leverage automation?

On this episode of the Marketing Growth Podcast, Greg Hickman, AltAgency’s CEO, joins us again to discuss how to use automation without being transactional.

He shares insights into when to use automation and best practices that agencies can apply without sounding robotic.

Greg also tells us why ActiveCampaign and Zapier are some of the favorite automation tools of AltAgency.

Tune in!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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