Exploring Search Engine Visibility with Chris Dickey, the CEO & Founder of Visably
TODAY'S GUEST
Chris Dickey
Chris Dickey is the CEO and Founder of Visably, a company that helps brands boost their online visibility. It is a patent-pending search analytics platform that believes in the intersection of SEO and PR. He is also a published writer, and award-winning filmmaker and blogger. Currently, he resides in Jackson Hole, Wyoming where he loves to explore the outdoors. When not working, you can find him skiing, fishing, or mountain biking.
WEBSITE: Visably
YOU’LL LEARN
- About Search Engine Visibility
- The Best Ways to Rank Higher on the SERPs
- Why It’s Important to Look at Competitive Keywords Differently
RESOURCES
Key Takeaways
[01:10] Chris’ Childhood
[08:30] What Is Search Engine Visibility (SEV)?
[11:58] How to Get to the First Page of Google
[13:06] What Chris Learned As a PR Person
[14:42] Which Keywords Should You Focus On?
To explain his approach on boosting brand visibility online, Chris Dickey coined a new term — Search Engine Visibility (SEV). It’s a slight departure from how we understand SEO. In this podcast episode, Chris explains how SEV differs from SEO and what all it incorporates.
Typically, for keyword research, SEO experts recommend that you need to look for potentially valuable keywords that have low competition. However, SEV is just the opposite. The focus is automatically on the most competitive keywords.
In the SEO world, it’s similar to what is known as “Barnacle SEO.”
Listen to Chris as he explains this concept in detail.
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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