To explain his approach on boosting brand visibility online, Chris Dickey coined a new term — Search Engine Visibility (SEV). It’s a slight departure from how we understand SEO. In this podcast episode, Chris explains how SEV differs from SEO and what all it incorporates.

Typically, for keyword research, SEO experts recommend that you need to look for potentially valuable keywords that have low competition. However, SEV is just the opposite. The focus is automatically on the most competitive keywords.

In the SEO world, it’s similar to what is known as “Barnacle SEO.”

Listen to Chris as he explains this concept in detail.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.