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An Interview with Buyapowa’s Founder, Gideon Lask


Gideon Lask

Gideon Lask is the Founder and CEO of Buyapowa, which is a referral marketing platform trusted by innovative companies such as Tesco, Costco, L’Oreal, Sony, and Argos. With over 20 years of experience in ecommerce, Gideon is proud to have built and sold ecommerce businesses for the likes of Universal Music Group, HMV, and Now, he is helping businesses acquire new customers through word-of-mouth marketing with Buyapowa. The platform powers customer-to-customer selling for 100+ leading brands and retailers in 27 countries and 21 languages.
WEBSITE: Buyapowa



On this episode, Gideon Lask, the Founder and CEO of Buyapowa, discusses how he went from working at a management consultancy to joining ecommerce and selling music and merchandise.

And then, he discloses how he eventually established Buyapowa and expanded its user base to 100+ brands, serving 27 countries and 21 languages.

You’ll learn:

  • Who are the ideal users/clients of Buyapowa?
  • How can word-of-mouth marketing help you sell more products?
  • Why should you use referral marketing and Buyapowa?
  • Which companies are absolutely nailing referral marketing?

Tune in to find out.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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