Google Analytics and Digital Accountability with Kevin Roy


Kevin Roy

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency. Their model is if they don’t get you on page one for the phrases you choose, you don’t pay. He and his partner started the company 12 years ago, and from there, they’ve reached $6M in revenue. For the last three years, their company has appeared on the Inc.5000 list. They were also recognized as one of the fastest-growing companies in Massachusetts.
WEBSITE: GreenBanana SEO


  • Google Analytics’ Impact on Digital Accountability
  • Tips for Google Analytics
  • How to Hire an SEO Agency

Key Takeaways

[00:53] Google Analytics Tips

[4:13] Things to Focus on in Google Analytics

[8:54] How to Hire an Agency for SEO

[13:49] What Would Kevin Tell His 25-Year Self?

[16:10] Kevin’s Favorite Book

[18:37] People Kevin Would Like to Have Dinner With

[20:27] Contacting Kevin

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.

In this episode, he dives into how Google Analytics can be used to promote digital accountability and to measure the impact of your campaigns. He provides some valuable tips on how you can leverage it to track your results in a better way.

Finally, he talks about how you can select an SEO agency for your brand and shares his favorite reads.

Listen to the episode for more details!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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