Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.

In this episode, he dives into how Google Analytics can be used to promote digital accountability and to measure the impact of your campaigns. He provides some valuable tips on how you can leverage it to track your results in a better way.

Finally, he talks about how you can select an SEO agency for your brand and shares his favorite reads.

Listen to the episode for more details!

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.