Google Analytics and Digital Accountability with Kevin Roy

TODAY'S GUEST

Kevin Roy

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency. Their model is if they don’t get you on page one for the phrases you choose, you don’t pay. He and his partner started the company 12 years ago, and from there, they’ve reached $6M in revenue. For the last three years, their company has appeared on the Inc.5000 list. They were also recognized as one of the fastest-growing companies in Massachusetts.
WEBSITE: GreenBanana SEO

YOU’LL LEARN

  • Google Analytics’ Impact on Digital Accountability
  • Tips for Google Analytics
  • How to Hire an SEO Agency

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.

In this episode, he dives into how Google Analytics can be used to promote digital accountability and to measure the impact of your campaigns. He provides some valuable tips on how you can leverage it to track your results in a better way.

Finally, he talks about how you can select an SEO agency for your brand and shares his favorite reads.

Listen to the episode for more details!

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

0 Comments

Leave A Comment

More to listen

Executing Automation the Right Way: A Discussion with Greg Hickman, AltAgency’s CEO

How and when should your agency leverage automation On this episode of the Marketing Growth Podcast, Greg Hickman, AltAgency’s CEO, joins us again to discuss how to use automation without being transactional He shares insights into when to...
Read More [...]

What Makes the Indian Internet Industry Unique: A Discussion with Co-Founder of Nearbuy.com, Ankur Warikoo

For internet companies around the world, India is an important market The country's population has the second largest number of users on Instagram And the ecommerce industry in the country is growing rapidly Currently, the revenue from the...
Read More [...]

How Agile Marketing Works With Andrea Fryrear

Listen to Shane Barker and Andrea Fryrear talk about AgileSherpas’ approach to Agile marketing In this podcast episode, Andrea also tells us about the online courses offered by AgileSherpas for anyone who wants to get started with Agile...
Read More [...]

Subscribe to Our Marketing Newsletter