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In this episode, Shane Barker and Deirdre Breakenridge discuss how content marketing and influencer marketing can come together. Deirdre also shares tips to help brands build long-term and genuine relationships with influencers.

During the course of the conversation, she talks about her favorite tools for content marketing that she absolutely can’t do without. In addition to this, she also gives listeners a sneak peek into what a typical day looks like for her.

Check out the entire conversation now.

Key Takeaways

[40:32] Where Brands Improve In Content Marketing

[43:44] The Disconnect Between Brands and Influencers

[47:52] How to Build Relationships With Influencers

[49:26] Best Tools For Content Marketing

[51:37] Deirdre’s Biggest Achievement

[54:57] What a Typical Day Looks Like For Deirdre

[57:40] How to Get In Touch With Deirdre

Full Transcript