How to Build Online Communities with Spike Jones


Spike Jones

With over 20 years in digital and social media marketing, Spike Jones currently serves as the General Manager for the Strategic Services team at Khoros. He has a background in creating integrated digital and word-of-mouth programs and has worked with big companies like BMW, USAA, Target, etc. He was also the chairperson of the Word of Mouth Marketing Association and presented at national conferences like the AMA Leadership Conference. Spike Jones also co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.” Currently, he lives in Austin, Texas.


  • Why Brands Need to Build Communities
  • How Khoros Has Helps Brands Build Communities
  • About Common Community Building Mistakes


In this episode, the General Manager for the Strategic Services team at Khoros, Spike Jones, talks about building social media communities and how to do it right.

He also discusses how Khoros makes building communities easier and mistakes you should avoid as a marketer when doing so.

And, for an even more exciting conversation, Spike talks about his adoptive parents, college years, and witnessing the Branch Davidian Incident.

Tune in for more of this conversation!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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