How can digital marketers stay focused in this fast-moving space? — That’s what Erik Qualman reveals in this podcast episode.

Erik feels that most people tend to overburden themselves by taking on too many tasks. While multi-tasking is unavoidable, it shouldn’t take a toll on productivity.

That’s why Erik prefers to focus on one task at a time. It is also the main idea behind his latest book, “The Focus Project.”

In this episode, Erik and Shane discuss their individual approaches to staying laser focused.

Erik ends the conversation by talking about four focus animals — a squirrel, army ant, hedgehog, and chameleon. Which animal do you resemble, focus-wise? To get that answer, tune in to the episode.

Disclosure: This episode is sponsored by Ahrefs.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.