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How to Write a Bestseller: A Conversation with Erik Qualman, Author of Socialnomics


Erik Qualman

Erik Qualman is Founder and Owner of, credited with artwork for global brands like Disney and IBM. He is the brain behind Socialnomics, a top blog for entrepreneurs and digital leaders. Apart from that, Erik is a 5x best-selling author and visual storyteller. He is a prominent keynote speaker with an audience of 50 million+ from 55+ countries. Originally from Detroit, he is now settled in Texas with his beautiful family.
WEBSITE: Equalman


  • How Erik Ideated The Focus Project
  • Erik’s Mantra for Staying Focusedc

Key Takeaways

[1:40] Erik on The Focus Project

[4:50] How to Be Laser Focused

[7:21] Four Focus Animals

[12:13] Promoting Books the Erik Way

How can digital marketers stay focused in this fast-moving space? — That’s what Erik Qualman reveals in this podcast episode.

Erik feels that most people tend to overburden themselves by taking on too many tasks. While multi-tasking is unavoidable, it shouldn’t take a toll on productivity.

That’s why Erik prefers to focus on one task at a time. It is also the main idea behind his latest book, “The Focus Project.”

In this episode, Erik and Shane discuss their individual approaches to staying laser focused.

Erik ends the conversation by talking about four focus animals — a squirrel, army ant, hedgehog, and chameleon. Which animal do you resemble, focus-wise? To get that answer, tune in to the episode.

Disclosure: This episode is sponsored by Ahrefs.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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