Dynamic Blending’s Co-Founder, Jordan Erskine on Improving Value Proposition


Jordan Erskine

Jordan Erskine is an Inc. 500 entrepreneur and also the Co-Founder of Dynamic Blending, a leading contract manufacturing company that produces cosmetics and skincare products. Having built two successful 8-figure businesses, he is a dynamic and in-demand entrepreneur and leader. He specializes in research and development, innovation, industry disruption, marketing, growth strategies, web design, and much more. To top it all off, Jordan is also an angel investor.
WEBSITE: Dynamicblending



You have to constantly improve your value proposition in this competitive world. This is important if you want to get people to trust your product or service and invest in it.

Listen to this podcast episode to learn what a strong value proposition is and how to create one from Jordan Erskine, the Co-Founder of Dynamic Blending.

He discusses:

  • Why is it important to have a strong value proposition?
  • What are the main elements of a strong value proposition?
  • What are some of the common things that brands miss when creating their value propositions?
  • What are some examples of brands with the best value propositions?

Tune in now to learn everything you need to know about creating and improving the value proposition of your business.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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