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Is It Worth Investing in Customer Education? A Discussion with Panos Siozos, LearnWorlds CEO

TODAY'S GUEST

Panos Siozos

Panos Siozos is the CEO at LearnWorlds, a multi-million edtech SaaS startup that helps brands, marketers, and agencies create and sell e-courses. Panos has a PhD in Educational Technology and has had an exciting career in different fields, including software engineering, computer science education, and IT management. In the past, he also worked as a policy adviser for research and innovation at the European Parliament. Currently, he lives in Cyprus.
WEBSITE: LearnWorlds

YOU’LL LEARN

  • Why You Should Educate Customers
  • How Online Courses Changed the Traditional Education Narrative
  • How to Create Educational Content for Your Customers
  • What Brands Are Great at Customer Education

Listen to Shane Barker and Panos Siozos talk about why it is important to educate your customers and how to do it right.

Panos shares how the traditional educational narrative has changed through online courses and how the landscape is further evolving.

He also shares insights into why you should emulate brands like Ahrefs, HubSpot, and others offering online courses.

And on a fun note, we find out what superpower Panos would love to have and why his travel wish is something we would all love to do.

Tune in!

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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