As the CMO at ProWritingAid, Lisa Lepki has worked with her team to conceptualize content that converts. In her opinion, well-written and engaging content has the potential to deliver a great ROI and is totally worth the investment.
She shares how one of their blog posts that was written four years ago still gets them half a million visitors every month. They invested only about $200 into writing the post, and the returns on it have been crazy!
In the episode, she emphasizes the need for brands to invest in well-written content to grow their online presence.
Towards the end, she also discusses some fun stuff — Thailand travel plans, telekinesis, and more. Tune in to listen to the conversation.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.