Why Creating Good Content Is Necessary (With Lisa Lepki)

TODAY'S GUEST

Lisa Lepki

Lisa Lepki is the Chief Marketing Officer at ProWritingAid, a grammar checker and editor that helps people polish their writing. When she joined the company in 2015, they only had a few thousand users. Lisa is accredited with accelerating the growth of the company. Currently, they engage a community of more than 1.5 million writers. She is determined to empower writers to express their ideas in the cleanest, clearest way possible.
WEBSITE: ProWritingAid

YOU’LL LEARN

  • Why Spending Money on Good Content Makes Sense
  • How ProWritingAid Comes Up With Content Ideas
  • About ProWritingAid’s Partnerships and Projects

RESOURCES

KEY TAKEAWAYS

  • 00:34 : How to Come Up With Ideas For Good Content
  • 05:32 : ProWritingAid’s Upcoming Projects
  • 09:27 : ProWritingAid’s Partnerships
  • 13:53 : Lisa’s Thailand Plan
  • 15:44 : Lisa’s Fascination With Telekinesis
  • 17:01 : Which Three People Would Lisa Like to Have Dinner With?
  • 18:50 : How to Contact Lisa

As the CMO at ProWritingAid, Lisa Lepki has worked with her team to conceptualize content that converts. In her opinion, well-written and engaging content has the potential to deliver a great ROI and is totally worth the investment.

She shares how one of their blog posts that was written four years ago still gets them half a million visitors every month. They invested only about $200 into writing the post, and the returns on it have been crazy!

In the episode, she emphasizes the need for brands to invest in well-written content to grow their online presence.

Towards the end, she also discusses some fun stuff — Thailand travel plans, telekinesis, and more. Tune in to listen to the conversation.

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

0 Comments

Leave A Comment

More to listen

Getting Paid for Your Thinking A Discussion with Greg Hickman, CEO of AltAgency

On this episode, the CEO of AltAgency, Greg Hickman, discusses his entrepreneurial journey He also shares lessons on ways to get paid for your thinking and how to do it right Most importantly, Greg shares insights into how AltAgency can help you...
Read More [...]

Discussing Common Collaboration Challenges With Bohumil Pokstefl

Typically, agencies have at least 4-5 people who need to collaborate on various tasks like graphic design, content creation, publicity, and more In such a scenario, it’s important to maintain a seamless workflow for increased efficiency Bohumil...
Read More [...]

Referral vs. Affiliate Marketing: Let’s Talk with Michael Cole

On this episode, Michael Cole, an expert on affiliate marketing, tells us more about implementing successful programs Michael is the VP of Marketing at Everflow and he reveals the differences between affiliate marketing and referral marketing He...
Read More [...]

Subscribe to Our Marketing Newsletter

Skip to content