Why Creating Good Content Is Necessary (With Lisa Lepki)

TODAY'S GUEST

Lisa Lepki

Lisa Lepki is the Chief Marketing Officer at ProWritingAid, a grammar checker and editor that helps people polish their writing. When she joined the company in 2015, they only had a few thousand users. Lisa is accredited with accelerating the growth of the company. Currently, they engage a community of more than 1.5 million writers. She is determined to empower writers to express their ideas in the cleanest, clearest way possible.
WEBSITE: ProWritingAid

YOU’LL LEARN

  • Why Spending Money on Good Content Makes Sense
  • How ProWritingAid Comes Up With Content Ideas
  • About ProWritingAid’s Partnerships and Projects

RESOURCES

KEY TAKEAWAYS

  • 00:34 : How to Come Up With Ideas For Good Content
  • 05:32 : ProWritingAid’s Upcoming Projects
  • 09:27 : ProWritingAid’s Partnerships
  • 13:53 : Lisa’s Thailand Plan
  • 15:44 : Lisa’s Fascination With Telekinesis
  • 17:01 : Which Three People Would Lisa Like to Have Dinner With?
  • 18:50 : How to Contact Lisa

As the CMO at ProWritingAid, Lisa Lepki has worked with her team to conceptualize content that converts. In her opinion, well-written and engaging content has the potential to deliver a great ROI and is totally worth the investment.

She shares how one of their blog posts that was written four years ago still gets them half a million visitors every month. They invested only about $200 into writing the post, and the returns on it have been crazy!

In the episode, she emphasizes the need for brands to invest in well-written content to grow their online presence.

Towards the end, she also discusses some fun stuff — Thailand travel plans, telekinesis, and more. Tune in to listen to the conversation.

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

0 Comments

Leave A Comment

More to listen

Greg Hickman's Take on Mobile Marketing in 2021

Listen to Greg Hickman and Shane Barker talk about mobile marketing and why it's no longer optional for brands Find out how your brand can survive with mobile marketing despite the COVID-19 pandemic, how to do mobile marketing right, and brands...
Read More [...]

Book Marketing Success: How to Do It Right With Rachel Thompson

It’s not enough to write a book today You need to know how to market it Your success, just like in writing, is in your own hands If you fail to market your book effectively, people may not even know that you’ve published a book When an...
Read More [...]

How to Write a Bestseller: A Conversation with Erik Qualman, Author of Socialnomics

How can digital marketers stay focused in this fast-moving space — That’s what Erik Qualman reveals in this podcast episode Erik feels that most people tend to overburden themselves by taking on too many tasks While multi-tasking is...
Read More [...]

Subscribe to Our Marketing Newsletter