Why Creating Good Content Is Necessary (With Lisa Lepki)


Lisa Lepki

Lisa Lepki is the Chief Marketing Officer at ProWritingAid, a grammar checker and editor that helps people polish their writing. When she joined the company in 2015, they only had a few thousand users. Lisa is accredited with accelerating the growth of the company. Currently, they engage a community of more than 1.5 million writers. She is determined to empower writers to express their ideas in the cleanest, clearest way possible.
WEBSITE: ProWritingAid


  • Why Spending Money on Good Content Makes Sense
  • How ProWritingAid Comes Up With Content Ideas
  • About ProWritingAid’s Partnerships and Projects


Key Takeaways

[00:34] How to Come Up With Ideas For Good Content

[05:32] ProWritingAid’s Upcoming Projects

[09:27] ProWritingAid’s Partnerships

[13:53] Lisa’s Thailand Plan

[15:44] Lisa’s Fascination With Telekinesis

[17:01] Which Three People Would Lisa Like to Have Dinner With?

[18:50] How to Contact Lisa

As the CMO at ProWritingAid, Lisa Lepki has worked with her team to conceptualize content that converts. In her opinion, well-written and engaging content has the potential to deliver a great ROI and is totally worth the investment.

She shares how one of their blog posts that was written four years ago still gets them half a million visitors every month. They invested only about $200 into writing the post, and the returns on it have been crazy!

In the episode, she emphasizes the need for brands to invest in well-written content to grow their online presence.

Towards the end, she also discusses some fun stuff — Thailand travel plans, telekinesis, and more. Tune in to listen to the conversation.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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