Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend.

He's a strong believer in lifelong learning.

On this podcast episode, he shares with us that he believes ecommerce businesses have unique opportunities to better personalize and better automate their marketing.

That is because they have a unique opportunity to gather as much data as they can about their customers and the entire customer journey.

How do people interact with brands?

How do we purchase things?

We are at the beginning of a disruption and the full digitization of retail.

COVID accelerated that for a lot of people.

The definition of subscribers should change.

When we talk about subscribers, a lot of businesses have in mind email subscribers.

We believe that has changed. Subscribers are the people who actually gave us permission to communicate through different online marketing channels.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.