In this episode, Deirdre Breakenridge talks about her passion project that explores the evolution of modern communication in relation to millennials. She notes that there is a growing distrust for brand communication in general.

In such an environment, she believes, the only way to win over your audience is via tapping into your EQ. She also stresses upon the need for marketers to step out of their comfort zones if they want to succeed.

Listen to the entire conversation now.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.