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Pros and Cons of Bootstrapping a Business with Rytis Lauris, Co-Founder & CEO of Omnisend


Rytis Lauris

Rytis Lauris is the Co-Founder and CEO of e-commerce-tailored email and SMS marketing automation platform, Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and e-commerce field, Rytis was well-placed to do the same with his own company, Omnisend, which has grown to become a top-rated app in the Shopify App store without any outside investment. The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized e-commerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially e-commerce marketing, Rytis can deliver usefu
WEBSITE: Omnisend



Rytis Lauris, the Co-Founder and CEO of Omnisend, shares how each month, they have to raise funds again and prove their value to tens of thousands of merchants. He mentioned that's the biggest pro of bootstrapping – you have to put all of your customers, their needs, and their value at the core of everything.

When they first started, no one wanted to invest in their business and they weren’t able to raise money. But Rytis is happy that it happened. Now, he calls the business “customer-funded.” And being customer-funded means finding the most creative ways to grow.

His advice? Find a monetizable customer pain. If you start solving this problem for your customers, they will be willing to pay you when you help them earn or save.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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