How to Run a Referral Program Successfully: A Conversation with Buyapowa’s Gideon Lask


Gideon Lask

Gideon Lask is the Founder and CEO of Buyapowa, which is a referral marketing platform trusted by innovative companies such as Tesco, Costco, L’Oreal, Sony, and Argos. With over 20 years of experience in ecommerce, Gideon is proud to have built and sold ecommerce businesses for the likes of Universal Music Group, HMV, and Now, he is helping businesses acquire new customers through word-of-mouth marketing with Buyapowa. The platform powers customer-to-customer selling for 100+ leading brands and retailers in 27 countries and 21 languages.
WEBSITE: Buyapowa



Why is it important to use the right messaging at the right time?

It’s only when you understand what your customers are doing and how they’re reacting to stuff, that you’ll be able to identify when is the right time to pitch your product/service to them and how.

On this episode, Gideon Lask, the Founder and CEO of Buyapowa, (who is also a referral marketing expert), will help you do this efficiently.

You’ll learn about:

  • The two stages of referral marketing: discovery and activation.
  • Why it is not enough to set up a referral program. How to make it successful.
  • The common mistakes that brands make when running a referral marketing campaign.
  • The three Rs of referral marketing: reward, rules, and refreshing air.

Tune in to the podcast episode to learn how to reduce your customer acquisition costs with a referral program from Gideon Lask.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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