Referral vs. Affiliate Marketing: Let’s Talk with Michael Cole


Michael Cole

Michael Cole started as an affiliate manager at a boutique agency after college. He was hands-on with the strategy from the beginning and has since helped various companies implement affiliate strategies. Currently, he is the VP of Marketing at Everflow, a Partner Marketing Platform that helps clients manage all performance-driving partnerships. These include affiliates, media buying channels, influencers, and apps. He also has in-depth experience with mobile acquisition, and currently lives in Oakland, California.
WEBSITE: Everflow


  • What Differences Exist Between Referral and Affiliate Marketing?
  • How to Choose Between Affiliate and Referral Marketing
  • How to Avoid Common Mistakes When Running Affiliate Programs


Key Takeaways

[00:20] Main Differences Between Affiliate and Referral Marketing

[01:52] Which One Should Marketers Choose: Affiliate or Referral Marketing?

[04:58] Major Problems With Affiliate Marketing

[07:15] Examples of Successful Affiliate Marketing Programs

On this episode, Michael Cole, an expert on affiliate marketing, tells us more about implementing successful programs.

Michael is the VP of Marketing at Everflow and he reveals the differences between affiliate marketing and referral marketing. He also shares insights into which one you should start with to grow your business.

PS: He offers tips on how to avoid common affiliate marketing mistakes.

Tune in to the episode for his insights!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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