Simon Yencken is the CEO and Co-Founder of Fanplayr, which is a global leader in ecommerce and websites behavioral data. Fanplayr technology uses AI to analyze site traffic and provide intelligent, real-time segmentation to personalize every interaction with users.
Before co-founding Fanplayr with Rajiv Sunkara and Derek Adelman, Simon had a long career as an entrepreneur, investor, and corporate executive.
He started as a partner in Herbert Smith Freehills, a law firm in Australia, and then moved to London to become General Counsel in Thomson Reuters, a news and tech company. There, he took part in their acquisition of TIBCO Software, at which he later became a Senior Executive and Board Member. He has invested in several tech companies.
He has expertise in business, social & digital marketing, and internet software and technologies.
Want your website visitors to get more engaged?
Analyzing user behavioral data can help you understand who your visitors are, where they come from, and what they want. In turn, you can find ways to successfully engage and convert them.
On this episode, Fanplayr’s CEO and Co-Founder, Simon Yencken, joins us again to answer questions like:
- How are brands using Fanplayr for segmentation and behavioral targeting?
- How can you use AI to improve customer experiences?
- What are the top trends in artificial intelligence that you need to keep an eye on?
To learn it all, tune in to my podcast episode with Simon Yencken now!