Building a business from scratch is a monumental task. Sandra Clayton has been there and done that. On Shane Barker’s Marketing Madness Podcast, she revealed how she built a successful temporary tattoo business worth $6 million in just 2 years.
She also has some great advice for budding entrepreneurs and marketers who are looking to build a successful business. Here are some nuggets of wisdom on entrepreneurship that she shared on the podcast:
1. Break Down Your Goals
For any business strategy, you need to start with defining your goals. You need to know what you want to achieve. Only if you are clear about your goals can you think of strategies to achieve them.
However, it can be easy to get overwhelmed by lofty goals. Let’s say you want your website to get 100,000 visitors per month. If you are just starting out, achieving this goal may seem intimidating.
Here is an idea to keep your focused: break down your goal into smaller goals. That way, you can make sure you stay on the right track.
2. Pay Attention to Gathering Resources
One of the biggest challenges for small businesses is the lack of resources. Before you start out or plan to scale up, spend some time planning your resources.
It’s important to pay attention to raising capital and conducting market research. Based on your findings, develop a pragmatic business plan. It’s essential to be prepared for all of the hiccups along the way.
Careful planning is at the center of building a successful business. While it doesn’t guarantee that your business will become successful, it improves your chances significantly.
3. Delegation Is Important
As an entrepreneur, you will be required to don several hats. One day you may be looking at marketing while on the other you may have to work on product development. But it may not always be possible to do everything on your own, especially once your business starts to grow.
That’s where delegation comes in. Find a specialist to do specific tasks that you may not excel at. Of course, they won’t do it exactly the way that you do them. But that shouldn’t be a limitation. You can always provide training to your employees.
By delegating a few tasks, you can save your own time. That’s the most important resource for any entrepreneur. You can invest that time into planning or into handling other aspects of the business.
What do you think about these tips on entrepreneurship and business growth? Please share your views in the comments section below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.