SEO For Lead Generation: A Discussion With Brafton’s CMO, Jeff Baker


Jeff Baker

Jeff Baker is the Chief Marketing Officer (CMO) of Brafton, a content marketing agency in Boston. With over 10 years of experience, he is a recognized expert in digital marketing, content marketing, lead generation, Google Analytics, and SEO. He has been featured on Moz four times for SEO research and twice for the Moz Top 10 newsletter. In 2018, he co-founded a podcast on content marketing called, “Above the Fold.” When he isn’t working, Jeff enjoys traveling, jewelry making, wood carving, and looking for the best breakfast diner.
WEBSITE: Brafton


  • Why Marketing Is Different From What You Learn In Classrooms
  • Why SEO Is a Combination of Math and Psychology
  • How to Generate Leads With SEO
  • Which Are the Best SEO and Content Marketing Companies?
  • Which Are the Best Tools for SEO?

Key Takeaways

[00:27] Jeff’s Growing Up Years

[02:07] Jeff’s Hobby: Canoe Racing

[03:31] Marketing In College vs In Real Life

[05:03] How Jeff Entered the SEO Space

[07:57] What Jeff Learned as an Account Strategist at Brafton

[09:49] Jeff’s SEO Studies

[10:57] How Many People Work at Brafton?

[12:34] Brafton’s Lead Generation Strategies

[16:13] Which Companies Are Crushing SEO and Content Marketing?

[19:40] Shane’s Crazy Encounter With Rand Fishkin

[22:30] When Shane Was Sued For $65 Million

[25:11] Influencers Are On Brafton’s Radar

[30:10] Best SEO Tools

Jeff Baker is the CMO of Brafton, a Boston-based content marketing agency. He is a renowned expert in SEO and content marketing.

In this podcast episode, he talks about companies that are crushing the SEO game. He also discusses effective SEO strategies and the best tools for backlink analysis and keyword research.

During the course of the conversation, he also talks about his professional trajectory and how he became associated with Brafton.

Tune in to the episode to learn more about his journey and his take on SEO.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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