Murali Nethi is the Founder and CEO of Hana Software and SnapBlooms, which is a flower delivery marketplace, and one of the top ecommerce and digital marketing solutions in the floral industry.
With 24+ years of experience in enterprise architecture and IT, he created this digital florist marketplace to help florists directly sell to their customers. The platform disrupted the $5 billion retail floral industry by eliminating order gatherers and middlemen.
The COVID-19 pandemic made it quite challenging for businesses to survive and meet their day-to-day operational needs and finances. But did you know that some people were courageous enough to start new businesses during those troubled times?
Today, we have with us, Murali Nethi, who is one such entrepreneur I know. He launched SnapBlooms, an online marketplace for florists in 2020 and turned it successful.
Listen to him as he shares:
- What is SnapBlooms and how can it help you sell online effectively?
- Which built-in features of their software solution can help you get more customers and repeat orders for your flower shop?
- What are the major challenges of starting a company during the pandemic?
- How has the floral industry changed due to the pandemic?
Tune in now to learn from Murali’s experiences of stepping into the ecommerce industry and making it big.