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The Pareto Principle and How to Use it for SEO with Kevin Roy


Kevin Roy

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company, and digital marketing agency. Their model is if they don’t get you on page one for the phrases you choose, you don’t pay. He and his partner started the company 12 years ago, and from there, they’ve reached $6M in revenue. For the last three years, their company has appeared on the Inc.5000 list. They also got recognized as one of the fastest-growing companies in Massachusetts.
WEBSITE: GreenBanana SEO


  • Importance of Relevance and User Experience in SEO
  • Pareto Principle and SEO


Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.

In this episode, he talks about the Pareto Principle and how it ties in with SEO. He also explains the importance of the two pillars of SEO – relevance and user experience and he simplifies the entire concept of SEO through them.

Listen to the episode for more details!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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