Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.

In this episode, he talks about the Pareto Principle and how it ties in with SEO. He also explains the importance of the two pillars of SEO – relevance and user experience and he simplifies the entire concept of SEO through them.

Listen to the episode for more details!

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.