The Psychology of Selling: A Conversation With Cat Howell


Cat Howell

Cat Howell is a marketer who is passionate about Facebook Ads. She is the Founder and CEO of Eight Loop Social and the FB Ads Academy. She also runs Facebook Ad Hacks, one of the largest Facebook groups targeting Facebook ad buyers around the world. To train budding Facebook ad agency owners, freelancers, and marketers, she built The Academy and Digital Distillery. She has worked with clients like Coca-Cola Amatil and Contiki and has been featured in Entrepreneur, Business Rockstars, Inc. Magazine, and other publications.
WEBSITE: CatHowell


  • Why Confidence Is Sexy
  • How to Get People Interested In Your Product
  • What Cat Thinks About Entrepreneurship


Key Takeaways

[0:43] Living in Canada vs. New Zealand

[5:44] Cat’s Shocking Revelation — Stripping at 16!

[8:40] The Psychology of Selling

[12:18] From College to Eight Loop Social

[15:53] How Cat Began Creating Online Courses

Cat Howell is the Founder and CEO of Eight Loop Social, a marketing agency. She also runs one of the largest Facebook groups for marketers called Facebook Ad Hacks.
In this episode, she reveals that before she became a marketer, she was an illegal stripper during her teenage years. She shares some of the lessons that she learned about human psychology and persuasion while stripping.

Tune in to hear her interesting insights now!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


  1. Eddie 07 December 2020 13:42 - Reply

    What a great podcast! I’m bringing the energy (motorboat mindset) to work this week! Thanks Shane & Cat

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