TODAY'S GUEST

Rachel Thompson
Rachel Thompson is the Founder of BadRedhead Media, a company that helps authors create effective social media and book marketing campaigns. She is a book marketing and author branding strategist, and a sexual abuse survivor advocate. Currently, she is also the Senior Director of Social Media Services for AuthorBytes. Some of her books include Broken Places, Broken Pieces, A Walk In The Snark, and Mancode: Exposed. She has also authored business books, including the BadRedhead Media 30-Day Book Marketing Challenge, and has articles published by major publications like HuffPost.
WEBSITE: BadRedhead Media
Key Takeaways
[01:06] Rachel Thompson’s Life Story
[02:48] Interesting Facts about Her Family
[07:01] Rachel’s First Job after College
[12:35] Rachel’s Journey into Blogging
[15:10] The Importance of Building Relationships
[16:02] Book Marketing Isn’t Just About Self-Promotion
In this podcast episode, Rachel Thompson talks about her family background, professional journey, book marketing, and more.
She was always interested in writing but her journey into blogging was something she had planned out. From being a blogger to an entrepreneur, she has come a long way.
During the course of the conversation, she shares her learnings about sales, marketing, social media, and building relationships.
Instead of self-promotion, she believes, intently listening and engaging the audience is a better way to strike a chord with your audience.
For more tips, tune in to the episode now!
Leave A Comment
More to listen

The Pareto Principle and How to Use it for SEO with Kevin Roy
Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency In this episode, he talks about the Pareto Principle and how it ties in with SEO He also explains the importance of the two pillars of...
Read More [...]

Brand Communication: Best Strategies & Common Blunders With Francis Bea
Your brand messaging tells your audience why they should pick you over your competitors If you are not able to effectively highlight your USP, you are going to lose out on customers In this podcast episode, Francis Bea reveals some of the most...
Read More [...]

How Your Business Can Survive the Coronavirus Crisis With Mark Schaefer
Key Takeaways Mark’s Personal and Professional Background Mark on Writing Books Traditional Marketing Doesn’t Work Anymore Why Over-Reliance on Technology is Bad Dealing With the Impacts of the Covid-19 Pandemic Tracing...
Read More [...]
0 Comments