Understanding Consumer Persuasion Through the Lens of Neuromarketing with Roger Dooley
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Roger Dooley
Roger Dooley is an author, marketing pro, and international keynote speaker specializing in using the brain and behavior to improve sales, marketing, corporate culture, and customer experiences.
His books, Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, are best sellers. He has also written The Persuasion Slide: A New Way to Market to Your Customer's Conscious Needs and Unconscious Mind.
Roger also writes for the popular Neuromarketing Blog and has a regular column at Forbes.
He lives in Austin, Texas.
WEBSITE: Dooley Direct LLC
On this episode, Roger Dooley, author, marketer, and keynote speaker, joins Shane Barker for an intriguing conversation about neuromarketing.
Find out how neuromarketing helps with consumer persuasion and improving user experiences. He also shares information on how he got the ideas for his books — Brainfluence, Friction, and The Persuasion Slide.
Interestingly, his favorite book is The Trust Factor, by Paul J. Zak, a must-read for marketers who want to leverage human trust.
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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