Ready to be an Instagram Influencer? Get Started for FREE          Click Here
Webinar: How to create a winning content marketing process       Register for Free!

Understanding Consumer Persuasion Through the Lens of Neuromarketing with Roger Dooley

TODAY'S GUEST

Roger Dooley

Roger Dooley is an author, marketing pro, and international keynote speaker specializing in using the brain and behavior to improve sales, marketing, corporate culture, and customer experiences. His books, Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, are best sellers. He has also written The Persuasion Slide: A New Way to Market to Your Customer's Conscious Needs and Unconscious Mind. Roger also writes for the popular Neuromarketing Blog and has a regular column at Forbes. He lives in Austin, Texas.
WEBSITE: Dooley Direct LLC

YOU’LL LEARN

  • How Neuromarketing Can Help with Consumer Persuasion
  • How User Experience is Tied to Neuromarketing
  • How to Use the Frog Behavior Model in Marketing
  • How to Better Market to a Lazy Audience
  • How to Apply the Persuasion Slide Framework in Marketing
  • How to Leverage the Loyalty Aspect for Marketing
  • Why You Need to Reduce Customer Effort When They Interact with Your Brand
  • Why Practicing the Dark Pattern Can Cost You Customers

On this episode, Roger Dooley, author, marketer, and keynote speaker, joins Shane Barker for an intriguing conversation about neuromarketing.

Find out how neuromarketing helps with consumer persuasion and improving user experiences. He also shares information on how he got the ideas for his books — Brainfluence, Friction, and The Persuasion Slide.

Interestingly, his favorite book is The Trust Factor, by Paul J. Zak, a must-read for marketers who want to leverage human trust.

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

0 Comments

Leave A Comment

More to listen

Producing Your First Online Course: Tips From LearnWorlds CEO, Panos Siozos

On this episode, Panos Siozos, the CEO of LearnWorlds, discusses what it takes to create a successful online course He also touches on the common challenges that marketers face during course creation Towards the end of the episode, he explains...
Read More [...]

Content Marketing Execution Made Easy with Katie Lance

Content marketing is one of the most powerful means of marketing and promoting your brand Nearly 65% of the most successful businesses have a well-documented content marketing strategy On the other hand, 53% of the least successful businesses...
Read More [...]

Challenges and Tips for Marketing Automation with Mike Korba, CCO and Co-Founder of User.com

Mike Korba is the Chief Commercial Officer and Co-Founder of Usercom He’s been helping businesses with marketing automation for more than a decade In this episode, he talks about the biggest challenges that brands face when it comes to...
Read More [...]

Subscribe to Our Marketing Newsletter