On this episode, Roger Dooley, author, marketer, and keynote speaker, joins Shane Barker for an intriguing conversation about neuromarketing.

Find out how neuromarketing helps with consumer persuasion and improving user experiences. He also shares information on how he got the ideas for his books — Brainfluence, Friction, and The Persuasion Slide.

Interestingly, his favorite book is The Trust Factor, by Paul J. Zak, a must-read for marketers who want to leverage human trust.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.