Understanding Cross-Border Marketing With Francis Bea, MD of Eleven International
TODAY'S GUEST
Francis Bea
Francis Bea, Founder, and MD of Eleven International, specializes in Cross-Border Marketing. His agency works with clients in the niches of Artificial Intelligence, Cryptocurrency, Robotics, and others. He has helped tech companies like Como Wallet and Cast Box transform into globally recognized brands. For work, he spends his time shuttling between New York City, Beijing, and Hong Kong.
WEBSITE: Eleven International
RESOURCES
Francis Bea is the Founder and Managing Director of Eleven International, a PR and communications agency that specializes in cross-border marketing.
In this episode, he talks about how different the USA and China are in terms of brand messaging. He also discusses how cultural nuances play a major role in deciding which marketing strategy you should pick for a particular market.
Listen till the end to learn how to avoid common mistakes while marketing your product in a different country.
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Leave A Comment
More to listen
The Best of Content Marketing with Proven Examples - Podcast Interview with Andrea Fryrear
We see content all around us Be it B2B or B2C, content marketing is used by brands all around the world to promote their products However, as many as 23% of B2C marketers feel that their proficiency in content marketing is only novice Additionally,...
Read More [...]
The Relevance of SEO in an Effective Content Marketing Plan In discussion with Aaron Agius
SEO and content marketing are both great methods for marketing your brand While they are thought to be two very different forms of marketing, they are interlinked far more than we think In fact, SEO changes are the most important issue for 61% of...
Read More [...]
Succeeding at Multi-Channel Marketing with Spike Jones
Shane Barker and Spike Jones talk about multi-channel marketing on this episode of the Growth Marketing Podcast Spike explains how marketers can focus on multi-channel marketing, tools they can use, and key features they need to succeed He...
Read More [...]
0 Comments