Francis Bea is the Founder and Managing Director of Eleven International, a PR and communications agency that specializes in cross-border marketing.

In this episode, he talks about how different the USA and China are in terms of brand messaging. He also discusses how cultural nuances play a major role in deciding which marketing strategy you should pick for a particular market.

Listen till the end to learn how to avoid common mistakes while marketing your product in a different country.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.