Understanding Marketing Automation with Mike Korba, CCO and Co-Founder of User.com
TODAY'S GUEST
Mike Korba
Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade. At User.com, Mike combines experiences from various business areas with his interpersonal skills. He’s helped numerous online businesses from ecommerce businesses to entire B2B sectors. His company, User.com, helps with omnichannel marketing, marketing automation, and data collection.
WEBSITE: User.com
YOU’LL LEARN
- Importance of Right Data Structures
- Effective Use of CRM Data
- Tips for Great Marketing Automation
RESOURCES
Key Takeaways
[0:44] Mike’s Childhood
[2:15] Interesting Facts About Mike
[4:11] Mike’s Work at User.com
[7:30] About User.com
[11:38] All-in-One Solution
[17:26] What is Marketing Automation?
Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks about the importance of delivering the right services to your customers instantly. He also explains how User.com is becoming an all-in-one marketing tool.
Towards the end of the conversation, he also talks about the importance of personalization.
Listen to the episode for more details!
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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